Naples, at Vomero China goes to the cinema: megastore instead of the Rainbow

The case

twelve o’clock, November 16, 2021 – 6:26 PM

Low-cost shopping arrives in the former halls. The inauguration in a few days

from Anna Paola Merone

The Rainbow Cinema, as it was and as it was when it was in business

Christmas decorations occupy a large part of the spaces of the Chinese megastore which, in via Carelli al Vomero, has taken the place of the Arcobaleno cinema. Balls, bears, reindeer, flashing lights, candy canes and small fir trees …. A flourishing of All I want for Christmas at competitive prices, which also risks shaking the balance of the nearby Antignano market.

The inauguration

The new shop will be inaugurated in two or three days which, in Vomero, further expands the offer of Chinese merchandise and thins that of cinemas. The works of transformation of the spaces were carried out quickly, and without going too far. On the arches that divide the departments there are still the indications of the rooms of the former cinema and the changes have been minimal, without altering the structure of the places.

Protest

The Chinese who have taken over the cinema are the same ones who have been present for some time in the shop next to the former hall. They had identified in the Rainbow, closed for some time, the right place to expand their business to respond to growing demand. Because if on the one hand the inhabitants of the neighborhood have protested and rumbled to defend the cinema, on the other they are enthusiastic about low-priced shopping and a parallel market that beats all the competition.

From cinema to tv

a destiny marked that of the cinemas Luigi Grispello told the Corriere del Mezzogiorno last March 21st

, when it became clear that there was nothing more to be done for the hall created at the end of the 1950s in Vomero under the name of Stadio, due to its proximity to the Necklace. Even educated authors, such as Martin Scorsese or our Paolo Sorrentino, now produce for Netflix or Amazon. And producers like Riccardo Tozzi do the same, said the Agis president. Particularly significant words on the day when Netflix celebrates a big party in Naples for the preview of the Neapolitan director’s hand of God

November 16, 2021 | 18:26

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