Appointments in Lubinski – Naama Beaton VP of Marketing – Photo:
Senior appointments in the economy – the management of the car importer “Lubinski” announced a series of appointments in the company.
Senior appointments at Lubinski: Amir Orzel was promoted to the position of VP of Sales for private customers brands PCDONaama Biton was promoted to the position of VP of Marketing and Ariel Beck was promoted to the position of VP of Sales for Institutional and Commercial Customers.
- Amir Orzel, who started his career at Lubinski in 2019, was promoted to the position of VP Brand Sales PCDO and will be responsible for the activity of the entire sales network to private customers of the Peugeot, Citroen, Opel andDS and the sales support departments and the relationship with the manufacturer
- Naama Biton, who started her position at Lubinski in 2015, was promoted to the position of VP of Marketing and her responsibilities will be expanded to handle all communication channels with customers, from the sales process and through the period of vehicle use
- Ariel Beck, who started his career at Lubinski in 1993, was promoted to the position of VP of Sales for Institutional and Commercial Customers and will be responsible for sales of all Lubinski’s car brands to non-private customers
Lubinski, one of the leading car importers in Israel, founded in 1936 and representing the Peugeot, Citroen DS, Opel and MG brands in Israel, announces a series of appointments in the company:
Appointments at Lubinski Amir Orzel, VP of PCDO brand sales – photo:
Amir Urzel, (45, N+2), holds a BA degree in economics and management, with about 18 years of experience in the automotive industry in Israel, in his previous positions he managed the sales of the Mercedes division and the Porsche, Jeep, Chrysler and Ram brands. He started his career at Lubinski at the beginning of 2019 as Opel brand manager and practically rebuilt the brand, expanding his responsibility to the DS brand. Amir was appointed to the position of VP of private customer sales for PCDO brands and will be responsible for the activity of the entire sales network for private customers of the Peugeot, Citroen, Opel and DS brands and the sales support departments and the relationship with the manufacturer.
Appointments in Lubinski – Naama Beaton VP of Marketing – Photo:
Naama Biton, has a master’s degree in business administration in marketing and finance, with 17 years of experience in the field of marketing with specialization in digital. Naama started her career at the Lubinski Group in 2015 as the group’s digital manager and starting in 2018 was appointed to the position of the group’s marketing manager. Naama has been promoted to the position of VP of Marketing and her responsibilities will be expanded to handle all communication channels with customers, from the sales processes and through the period of vehicle use.
Appointments in Lubinski – Ariel Beck VP of Sales for Institutional and Commercial Customers – Photo:
Ariel Beck, BA graduate in political science, has 28 years of professional experience in sales, frontal sales management for private customers, building and leading a business strategy for institutional customers. He started his career at Lubinski in 1993 and progressed successfully in various positions within Lubinski over the years, was promoted to the position of VP of Sales for Institutional and Commercial Customers and will be responsible for sales of all Lubinski’s car brands to non-private customers.