They started their online business in 1999. This beef dish was not very popular then. As part of bringing it to more people, they offered a trial to customers.
First Published Nov 20, 2022, 12:50 PM IST
If you go to a hotel and order food, how long are you willing to wait for the food? Ten or fifteen minutes, right? But be aware, the Japanese are willing to wait up to three decades for one of their favorite food dishes. The thing is the truth. This VIP item is a frozen specialty beef cutlet from Japan. The specialty of this is that if you order now, you will get the dish sometimes after 30 years. Because this dish is so popular there.
They are supplied by a family-run butcher shop in Takasago City, Hyogo Prefecture, Japan. According to CNN, they have been selling this dish since 1926. However, they became popular only in the early 2000s. Now fans of these special beef cutlets have to wait 30 years to get them.
They started their online business in 1999. This beef dish was not very popular then. As part of bringing it to more people, they offered a trial to customers. A piece of beef cutlet was served as a trial. If you like it, you can order more. They took a big risk but it worked. People liked the Japanese dish very much. With that, the number of people in demand has also increased.
Although the demand is high, they are not ready to reduce the quality of this special dish by making a lot of it. Therefore only 200 are made in a day. Customers should pre-order. According to Shigeru Nita, the current manager of the shop, people have already placed orders for the next 30 years. A piece of this special type of cutlet now costs between Rs 290 and Rs 315.
Last Updated Nov 20, 2022, 12:50 PM IST
Download App:
