Tzvika Pick (photo by Moshe Shai Flash 90)
According to a first publication today (Monday) in Mako, the young singer Agam Bohbot will perform “Love at the end of the summer” by the late singer Tzvika Pick, who passed away about three months ago. The performance will happen as part of a new Bezeq campaign, when Bohbot will replace Noa Kirel on the front.
Mako Music reported today that Bezeq has acquired the rights to use Zvika Pick’s hit from the Aroma Music Group, where the maestro’s copyrights are managed and his first wife Mirit Shem Or, who by the way is in legal proceedings regarding the inheritance.
According to sources in the music industry, the song will cost Bezeq no less than NIS 250,000, when some of the lyrics will be changed for the benefit of the campaign itself. Together with Bohbot, Shahar Saul will perform “Love at the end of the summer” with her.
More in-
For those who have forgotten, Bohbot is no stranger to Bezeq commercials, when in 2017 she starred in Bezeq’s “Smart Home” campaign alongside Noa Kirel and the two starred in a music video with Gidi Gov with a new version of “At the Aunt and Uncle” created by Danny Sanderson.
Peak’s legacy continues to rise quite a bit these days, when last August Shufersell acquired the rights to use the song “Mary Lou”. Even then, it was hundreds of thousands of shekels to enrich the campaign.
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