In a tweet posted by Rer, he wrote: “Tnuva managers should be concerned about the increased interest of the ultra-Orthodox media in a possible rebellion against the company. They spoke to me just today from Kol Hai, Kol Barama, Lakar HaShabbat, Yom Yom and more and more. And that’s even before sending even a hint of boycotting a product. And these , as we know, not suckers”.
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Earlier, Lerer posted a series of tweets in which he wrote: “The only shame in the story of Unilever and now Tnuva is the small containers that don’t have the ability to resist the chains. Family businesses are very limited in scope and that’s where the prices go up. I wish there was some idea how to consolidate the matter because it really doesn’t come to them”.