According to reports, it seems that the demand mainly for the iPhone 14 Pro in the US is higher than expected, which will lead to a shortage in December.
It seems that the shopping holiday period in November, including Black Friday, Chinese Singles Day and Cyber Monday, will cause a shortage of iPhones until the beginning of 2023.
According to analysts Daniel Ives and John Katsingris from Woodbush, there is a low inventory of iPhone 14, which will lead to a decrease in sales.
They estimate that Apple will sell about 8 million iPhones during the Black Friday weekend, down from 10 million a year ago – mainly because of low supply.
“We believe that in early December it will be increasingly difficult to get your hands on an iPhone 14 Pro with many delivery times likely pushed back to early January,” the Woodbush analysts wrote. “After Apple managed to present a strong third quarter despite the difficult macro data of inflation and closures in China following the “zero corona” policy. Apple is the only one that managed to deliver a strong quarter in complete contrast to the rest of Big Tech.
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As mentioned, China is leading a policy of “zero corona” which led to restrictions and closures in the provinces including shutting down factories, this policy was a blow to Apple in the fourth quarter.
Like there are riots at the Apple production plant in the Foxconn district in China due to the increase in corona cases at the plant, which leads to riots and clashes with the police.
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