A frame from the latest campaign video
“My 17 years? Lived in this suspended time … “. So Emanuele Bergamin, a very young rowing champion, encourages his peers not to let themselves go, despite the limitations due to Covid-19 pandemic have particularly affected young people and sportsmen, depriving them of their daily life.
This is the theme of the third video of the campaign “Life in a gesture”, made by Giovanni Lorenzini Foundation with the collaboration of the Cariplo Foundation. The video that concludes the triptych focuses precisely on the hope of adolescents, young athletes who have been denied the opportunity to practice sports, live outdoors and be together. More generally, the video speaks to young people who feel alone, in their forced isolation, striving to send a positive message: respect for the rules and isolation become the tools through which young people fight the virus, and, through metaphor of rowing together, every challenge becomes surmountable.
Instead the first video featured a grandfather, in a family of eight who, violating the restrictions, have not given up on celebrating Christmas all together. This entailed serious risks for everyone and, in this case, it will be the grandfather himself. The ending, however, will reveal the message of hope: compliance with the rules and good practices – in this case the social distancing – has made it possible to avoid the unfortunate outcome of the illness and hospitalization in intensive care.
The second episode tells the story of a young woman who, lost in thought, goes to the supermarket to buy something essential. He doesn’t seem to care about the well-marked sanitation rules inside the supermarket and completes his shopping. A series of trivial gestures will lead her to contract the Coronavirus and find herself hospitalized. Due to respiratory complications the patient will have to wear a CPAP helmet. Also in this case the finale will reveal that by respecting the rules it will be possible to reduce the risk of contagion, so as to allow the protagonist to breathe in the open air, in the park after a gymnastic session.
The third video, in fact, turns instead to the positive, using it sport as a metaphor for the spirit of sacrifice and resilience that we have all had to bring out in this very hard year, but which has certainly hit young people harder than anyone else.