As every year since 2000, the famous manufacturer of color charts selects a color that it considers to be the most in tune with the trends of the coming year.
Pantone has designated the color that will mark 2023. After Very Peri, a blue with purple undertones in 2022, according to the famous manufacturer of color charts, it is viva magenta, a red with shades of pink with the PANTONE reference 18-1750, which will dominate the trends of the coming year.
This color embodies, according to Pantone, “vitality”, “vigor” and “strength”. Viva magenta is a shade “which descends from the red family and which is inclusive by nature”, they assure in a press release published on their site.
And to add: “Viva magenta welcomes all who possess the same joy and the same rebellious spirit as her. It is a bold color, full of spirit and open to all”
A color inspired by nature
Every year since 2000, a committee of 40 experts from different disciplines, led by the Pantone Color Institute, defines the color trend of the year. Together they analyze the world of fashion, design, film and television, as well as political and social movements and world events and designate a color that they believe is most in tune with aspirations and trends. from the moment.
To designate the color of the year 2023, these specialists looked to nature. “In this age of technology, we wanted to take inspiration from what’s around us and what’s real,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
“Viva magenta is inspired by cochineal red, one of the most valuable dyes in the natural dye family, as well as one of the strongest and brightest the world has ever known,” it adds. -she.