ANALYSIS – This paid app revives the debate on image-generating artificial intelligence.
Mirror, my beautiful mirror, what would I look like as a science fiction heroine? As an elven princess? As an astronaut? In cyborg? Or simply painted by a trendy artist? No need to run your imagination: the Lensa application takes care of creating these spooky and magnified portraits in about thirty minutes.
Ces “magical avatars”, as the Californian company Prisma Labs calls them, have invaded social networks at high speed since their release at the end of November. According to data provided by Sensor Tower to Figarothe Lensa app, released in 2018 and specializing in photo editing, nearly doubled its installed base and revenue in a matter of days.
Between 1is and on December 10, it was downloaded 12.6 million times worldwide and grossed over $27 million. Because obtaining magic avatars is not free: it takes 4 dollars for 50 shots, and 6 dollars for 100 images. On the other side of the planet…