Fighting capitalism or hitching a ride in a luxury car? This was the unusual sight that won over internet users with the charisma of Berlin, the community dog Balneário Camboriú, this weekend.
In the video shared by journalist and digital influencer Alex Ferrer this Saturday morning, the famous caramel is barking at Lamborghini.
The recording was made during an event with Luz da Lua,a luxury handbag and footwear brand,on Friday at the Amaité Praia restaurant,in Balneário Camboriú.
While Alex recorded the influential Taninha starting her car, Berlin entered the scene and began to bark, as if he wanted to compete with the roar of the engine. The owner of the Lamborghini got into the mood and “bet” a race with Berlin, showing that she has plenty of stamina to keep up with the big car.
The internet went crazy with the doguinho, which is already one of the symbols of Balneário Camboriú, trying to get a ride in the luxury car. In the comments of the video, Taninha joked: “I think he wanted to go as well.”
The scene was the launch of Luz da Lua’s first line of sunglasses, the Eyewear Collection.A pocket show with Vitor Kley was part of the event of the sophisticated brand and the presence of several influential people and special guests.
How has social media changed the way we perceive community pets like Berlin?
interview with Pet Culture Expert Dr. Maria Santos on the Viral Phenomenon of berlin the Dog in Balneário Camboriú
Time.news Editor: Welcome, Dr. Santos! We’re thrilled to have you with us today to discuss the recent viral moment featuring Berlin, the beloved community dog from Balneário Camboriú. How did you first come across this captivating incident?
Dr. Maria Santos: Thank you for having me! I saw the video shared by journalist Alex Ferrer, where Berlin was barking at a Lamborghini during an event for the luxury brand Luz da Lua.It was an intriguing mix of pet culture and luxury branding that captured the internet’s attention.
Time.news Editor: It really did go viral! What do you think contributed to Berlin’s allure among viewers?
Dr. Maria Santos: Berlin embodies the quintessential community spirit. Dogs have an innate ability to connect with people, and in this case, the juxtaposition of a charming dog and an extravagant car created a sense of humor and relatability. The video sparked joy and connected various audiences, from dog lovers to luxury fashion enthusiasts.
Time.news Editor: The event also marked the launch of Luz da Lua’s Eyewear Collection. How do you see the influence of pets like Berlin impacting luxury brands and their events?
Dr.Maria Santos: Pets are increasingly becoming a central theme in marketing strategies across industries, including luxury fashion. Integrating a community pet like Berlin not only softens the brand’s image but also makes high-end products more accessible and relatable. By aligning with beloved local figures, brands can create a unique emotional connection with potential customers.
Time.news Editor: That’s a captivating insight! In your opinion, what practical advice would you give to brands looking to leverage pet culture in their marketing?
Dr. Maria Santos: Authenticity is key. Brands should align with local pets that resonate with their target audience. Collaborating with influencers or community pets can generate buzz and organic engagement. Additionally, brands should consider incorporating interactive elements, like social media challenges or events featuring pets, to engage their community further.
Time.news Editor: That makes perfect sense. Social media plays a vital role in this phenomenon. What do you think is the future of pets in social media marketing?
Dr. Maria Santos: The future is incredibly promising! We’ll likely continue seeing pets as central figures in social media campaigns. As more pet accounts gain popularity, brands can tap into this audience by collaborating with pet influencers to enhance their reach. Furthermore, engaging video content featuring pets, like Berlin’s playful bark, will continue to resonate powerfully with followers.
Time.news Editor: Lastly, what can the community learn from Berlin’s viral moment?
Dr. Maria Santos: Berlin’s story emphasizes the importance of community and the joy pets can bring into our lives. It also serves as a reminder of how blending local culture with broader themes, like luxury fashion, can create memorable experiences that engage audiences. Lastly, it reinforces that sometimes the simplest moments—a dog wanting to join in the fun—can lead to delightful surprises.
Time.news Editor: Thank you, Dr. Santos, for sharing your valuable insights with us today. We look forward to seeing more of Berlin and his antics in future events!
Dr. Maria Santos: Thank you! it’s been a pleasure discussing the intersection of pet culture and marketing with you.