ten years ago.» JoeyCheung/joeycheung – stock.adobe.com
DECRYPTION – Lifestyles and consequent consumption habits are changing.
For decades, the retail business model was very basic: buying new products and reselling them with a higher or lower margin. Year after year, sales increased each year. The ace. The rise of environmental concerns, the adoption of standards favoring the repair of products or even the continuous development of the supply of second-hand products are a severe blow to this model. In fashion, sales of new products have fallen by 11% over the past ten years, according to the French Fashion Institute (IFM). One in five items of clothing purchased online is now second-hand, according to Foxintelligence. It was only 3% in 2017.
«Our consumer habits and lifestyles are changingnotes Emmanuel Deschamps, Managing Director of Boulanger France. Distribution is undergoing a great transition, of the same magnitude as that caused by the rise of online sales a while ago…
This article is for subscribers only. You have 63% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
Already subscribed? Login