Eyal Kitzis – nightclub (screenshot Keshet 12)
The “Haggis” diaper brand from Kimberly Clark Israel is launching a new campaign that deals with the first week of the baby’s life at home, and the new parents who are excited and worried, when they face the parenting situation for the first time. None other than the star of “Wonderful Country” Eyal Kitsis is in charge of the narration, in the second narration campaign of “Haggis”.
The campaign deals with the moments of uncertainty during the beginning of the parenthood journey, a period that is full of strong emotions alongside fears and anxieties. The message of the new campaign is that with the Haggis diaper that is adapted to babies from their first day and accompanies them for the first weeks, parents have one less worry. The “Haggis” campaign talks to parents who are on this journey, and shows them that they are not alone, all new parents experience the difficulties and worries they have.
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The campaign appears on television and digitally through the McCann advertising agency with an investment of NIS 2 million. Lilach Cohen-Solomon, VP of Marketing for Kimberly Clark Israel: “The new campaign helps new parents deal with the difficulties and uncertainty they experience with the birth of a new baby, to normalize the period they are going through with all the initial difficulties and experiences.”
Eyal Kitsis, a father of 3 small children himself, also participated in July 2021 in the narration of Hagis diapers. In addition, he starred for a long time in the campaigns of Clal Insurance and Gold Lines.
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