A new initiative in 14 malls around the country: collecting second-hand clothes for refugees

by time news

At the initiative of the Dreamers Association, the Ofer Malls group is launching a clothing recycling activity for refugees from the war in Ukraine called “Delivering Clothes in Love,” which will be held this week in cooperation with the Shkolotov Group, which operates the Dendasha Association. From today until next Saturday, complexes containing closets will be opened in 14 malls from the Ofer Group, where it will be possible to deliver second-hand clothes in good condition and even purchase from the selection of donated clothes.

Dreamers is an organization that fulfills “impossible” social dreams through the connection between donors and non-profit organizations, and its goal is to revolutionize the field of marketing and advertising in Israel through positive branding (Goodvertising).

CEO of Dreamers Alon Levy Says: “We call on the whole public to come and donate high quality clothes to help those in need, including refugees from the war in Ukraine. All clothes will be washed, disinfected and ironed and then put up for sale in Dendasha stores. Refugees will receive coupons for QR code “We thank Ofer Malls for joining and contributing to this blessed initiative.”

Guy StoneVP of Digital Marketing and Innovation at Melisron, which includes Ofer Malls, adds: “We decided to initiate the collaboration with Dendasha, an organization that manages and promotes women with employment barriers in values ​​that are significant to us as a company.”

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