With Apple’s new iPhone 14 launch date approaching two months away, and while leaks revealed everything from battery capacity to potential price increases, one surprising detail was overlooked: the name of the phone.
Next September, Apple is expected to announce a less expensive version of the iPhone 14 Pro Max, which was supposed to be called the “iPhone 14 Max.” But the detailed supply chain report, from analyst Omdia, uses a much more reasonable name.
Omida’s senior director of research, David Hsieh, referred to the new device as the “iPhone 14 Plus”. Which makes more sense in terms of the naming, returning Apple to its previous naming policy, and creating a larger delineation between the two 6.7-inch models.
More supply chain information about Apple’s iPhone 14 launch plans has been leaked. Faced with an earlier report from Digitimes, which claimed that Apple had to cut the initial wave of iPhone 14 production from major supplier TSMC by 10%, famous Apple analyst, Ming-Chi Kuo, revealed that Apple’s production of its new range of phones is still largely It goes according to plan.
He wrote: “The rumors that Apple’s orders for TSMC chips for the iPhone 14 have been reduced by 10% are inconsistent with my survey. The forecasts for iPhone 14 shipments for the second half of 2022 remain stable, amounting to 100 million and 90 million components and EMS units, respectively.”
Kuo also believes that the demand for the new phone from Apple will be higher than the iPhone 13 in China.
He wrote: “My latest survey indicates that some Chinese distributors / retailers / speculators have to pay the highest deposit ever before acquiring the new phone, to ensure adequate supply, and in some areas the amount of deposits is up to twice what was intended for an iPhone order 13 last year.
naming problem
The name “Max” refers to the higher version of any device, which is supposed to be better other than its physical size, and then the word “Max” has more aggressive connotations than the word “Plus”, which may mean a larger size, as the word refers to “more” instead of It is better.
The new naming would therefore be a better fit, given that the standard iPhone 14 models will lose most of the major iPhone 14 Pro upgrades.
Apple’s latest branding also indicates its desire to keep the word Max reserved for premium devices. In ascending order of the M1 chip.
Thus, the Max is higher than the Pro. The Apple brand has long been criticized for causing confusion, but if the iPhone 14 Max was released cheaper and slower than the iPhone 14 Pro, it would be odd even by Apple standards.