A new unique discount program for tourists has appeared in Russia

by time news

A loyalty program for tourists from Kuzbass has been launched in test mode at the Sheregesh ski resort. Discounts that its participants will be able to receive will range from five to twenty percent.

So far, only one company, the owner of sector E, has concluded an agreement with the management of the sports and tourist complex. A ten percent discount has already begun to be provided to users of the lift for each calculation through the turnstile. A little later, the list will include a toss-up cable car, followed by day ski passes.

“Tourists’ interest in Sheregesh has grown, especially over the past two winter seasons. The resort’s occupancy is close to one hundred percent, people come here not only from all over Siberia, but also from Kazan, Chelyabinsk, Moscow, St. Petersburg,” notes the Deputy Chairman of the Government of Kuzbass for Culture , sports and tourism Sergey Alekseev. – This is due, among other things, to the launch of charter flights. Increased demand affects the pricing policy in the market. Therefore, in the fall of 2021, the task was set to launch a loyalty program for local residents in Kuzbass. The product is unique, there is nothing like it in any ski resort in the country. We checked.”

How to become a participant of the program? They can be adult residents of the region who have registration in the Kemerovo region. They need to apply to one of the 19 registration points at the place of residence (the list is on the website of the directorate of the sports and tourist complex). And present your passport, SNILS, bank card. In extreme cases, you can come to one of the three similar points in Sheregesh. As a result, the payment card of any bank will become a kind of preferential pass to the resort.

So far, as mentioned, this applies only to the lift in sector E. From March 1, Sheregesh will start selling subscriptions to various lifts at a discount (this service is one of the most popular). And in the summer – the program will be tested at rental points, cafes, restaurants and hotels. By the beginning of the next winter season, Kuzbass tourists will be able to receive discounts on accommodation in collective accommodation facilities that work officially.

“The loyalty program will help businesses attract additional customers. And Sheregesh will become more accessible,” said Aleksey Stoyanov, director of the management company STK “Sheregesh.” daily subscription for only 960 rubles, if done within a certain time frame.

And ski equipment rentals, according to him, working in the village, and not on the mountain, also offer comfortable prices.

“As for our program,” Stoyanov continues, “a number of potential participants have already been identified, active negotiations are underway, including with the largest player in the lift market. It remains to resolve legal issues. In total, more than two hundred entrepreneurs work at the resort. And we are confident that the number of our partners will grow exponentially. For the time being, we will conclude contracts for a period until December 31, 2022. But the program, designed for a long period, will become all-season.”

Closer to May, a transition to a digital registration procedure for participants is planned, so that you can connect to the loyalty program in your personal account without leaving your home. And the list of services available with discounts from five to twenty percent will expand automatically.

“So far, the discount code linked to a bank card can only be used by attaching it to the terminal,” Stoyanov specified. “At the same time, the system is already maximally protected from fraud attempts. It is possible that one of the local residents will want to transfer their card to others We will track the number of transactions promptly, and in the same way, in real time, answer users’ questions, take into account their wishes. 56″.

According to Sergei Alekseev, now the program operator and the owners of tourist facilities are developing conditions for the participation of large families and other beneficiaries in the program. “Obviously, in the low season, when the occupancy of hotels and ski lifts is much less than in winter, discounts for local tourists should be higher,” Alekseev stressed.

Over 186.8 thousand tourists visited Sheregesh on New Year’s holidays – almost three percent more than last winter.

According to the administration of the Tashtagol region, along with the Russians, guests from the UK, Colombia, Latvia, Kazakhstan, Italy, Belarus and Germany visited the popular town of Gornaya Shoria.

Help “RG”

From January 20, hotels in Sheregesh and other areas of Kuzbass will accommodate tourists only upon presentation of QR codes for vaccination or negative tests for coronavirus.

This order was temporarily suspended in November 2021. According to the tourism agency of the Kemerovo region, now a hotel, sanatorium, guest house and so on must provide one of the documents in paper or electronic form: a vaccination certificate, a certificate of an infection transferred over the past six months, a negative PCR test result ( expiration date – 48 hours) or a certificate of contraindications for vaccination. The QR control requirement only applies to adults.

All texts of the plot “Recreation and tourism in Russia” read here.

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