‘Dong-A’.com ‘Review’ vividly conveys directly experienced ‘customer experience’. It covers all customer experiences around us, including products, spaces, culture, and art.
According to the National Sports Survey conducted by the Ministry of Culture, Sports and Tourism last year (9,000 people aged 10 and older in 17 cities and provinces across the country), 62.4% of citizens participate in regular sports activities for more than 30 minutes once a week. If converted to the total population, approximately 32 million people are recreational athletes.
Excluding walking or hiking, bodybuilding (16.3%) was the most popular physical activity enjoyed through facilities. This seems to be because sports facilities, commonly called ‘gyms,’ are located all around us, are easily accessible, have a wealth of related information, and are relatively inexpensive.
However, bodybuilding is also difficult for beginners who are new to exercise. There are also basic issues such as exercise method, intensity, and frequency, as well as motivation issues. Eventually, beginner athletes seek out personal training (PT).
There is no need to take the disk off and on… Smart exercise equipment is the solution
![A personal trainer inside the exercise equipment… Now even exercise is in the AI era[동아리]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/12/19/130682660.2.jpg "A personal trainer inside the exercise equipment… Now even exercise is in the AI era[동아리]")
Now, these concerns can be solved with exercise equipment. The era of artificial intelligence (AI) is opening. Italian exercise equipment brand ‘Technogym’ is introducing ‘Biostrengh’, which presents a new direction for strength training equipment. This is a device that provides resistance settings appropriate for the user’s exercise purpose by applying Technogym’s self-developed and patented BIODRIVE system.
The core of the BioStrength device is ‘customization.’ All you have to do is link your Technogym app account through the QR code on the monitor installed on the device. When using the device for the first time, joint range of motion and muscle strength tests are performed first. Adjust your seat so that you are comfortable and determine your strength level to allow you to exercise safely and effectively. From then on, when you link your account, the machine will automatically adjust to the seat that suits you. For example, if you link your account to the Low Row machine for back exercises, the bar position is adjusted to make it easier to hold according to the set range of motion.
You can also set up a program that suits your exercise purpose, such as muscle hypertrophy to increase muscle size or strength training to focus on increasing maximum strength. They range from the ‘increasing pyramid’ program to provide gradual load, to the ‘drop set’ that reduces the weight after performing to the point of failure, to measuring ‘1RM’, the maximum weight that can be performed in one rep.
The strength of the BioStrength device is that it automatically adjusts the weight while performing strength exercises. There is no need to take the disc out and put it back on. The weight is automatically adjusted for each set according to the set program. In particular, many gyms do not have 3kg or 1kg discs, but the BioStrength equipment allows you to adjust the weight in 0.1kg increments. This allows for more optimized training and precise 1RM measurement.
All exercise data is automatically recorded in the app. Through this, you can understand your exercise performance and even plan a routine. It also provides customized exercise suggestions and motivational videos.
It’s called the ‘Hermes’ of the athletic world… Here’s where to experience it
Technogym, which started in Italy in 1983, has established itself as the world’s best fitness equipment brand through continuous research and development. Technogym is used by approximately 55 million people around the world, including in over 85,000 fitness centers, over 500,000 residential facilities, and around 16,000 luxury hotels and resorts.
In Korea, it can be found mainly in top hotels such as Shilla Hotel, Ananti, Lotte Signiel, Hyatt, Hilton, and Marriott, as well as high-end apartment communities such as One Bailey, One Pentas, and DH. This is because the equipment is so expensive that it is considered the ‘Hermes’ of exercise equipment. Technogym’s highest-level Artis line treadmill is expensive, costing close to 30 million won.
Recently, various companies, including LG Group, are choosing Technogym as equipment for their in-house fitness centers. Nevertheless, it is true that access opportunities are still lacking for the general public. Accordingly, Galaxia SM, the exclusive distributor of Technogym in Korea, opened the experiential exhibition space ‘Technogym Center Korea’ in Nonhyeon-dong, Gangnam-gu, Seoul to provide customized services and support for the domestic market. At this 5-floor space, you can experience Technogym’s various equipment and technologies by dividing the space according to product line and exercise purpose.
To start, we recommend a Technogym check-up. Technogym Checkup is the starting point for a personalized exercise program as a point of contact in the Technogym ecosystem. AI-based advanced measurement technology subdivides the user’s physical and mental state into 6 areas including △Body Composition △Joint Mobility △Body Balance △Cognitive Ability △Maximum Strength Test (2) to determine the current status as ‘Wellness Age’. ‘. Check-up data is shared in the Technogym ecosystem to provide a customized program for effective exercise experience and results.
You can also experience biostrength equipment here. Based on the check-up results, the seat and range of motion are automatically adjusted to suit the user, helping to ensure comfortable and safe use. It determines the exercise intensity optimized for the user’s physical ability and exercise progress over time, recognizes the user’s fatigue level, and automatically reduces resistance so that the user can complete the exercise safely. This allows you to exercise your athletic abilities without the risk of injury or accident while exercising.
There is also a high-intensity aerobic program (HIIT) using the Technogym kiosk. You can experience immersive training with step-by-step configuration and real-time monitoring of the user’s exercise performance and heart rate through a smartwatch.
Anyone can experience Technogym Center Korea through Naver reservation. Applications are being accepted separately for corporate customers (B2B) and individual customers (B2C), and you can experience the facility by making a reservation at any time between 10 a.m. and 7 p.m. on weekdays.