2024-06-15 06:23:50
In accordance with a Fenalco survey, Colombians are prepared to spend extra on items this 12 months, highlighting clothes, footwear and electronics as the most well-liked items, because of the celebration of Father’s Day and the fervor generated by the Copa América.
DIARIO DEL HUILA, ECONOMY
The celebration of Father’s Day and the beginning of the Copa América are introduced as a lightweight of hope for Colombian retailers, who’ve confronted 17 consecutive months of detrimental figures. With a extra optimistic outlook for the month of June, the economic system expects a major enhance, supported by the fervor of those two celebrations.
In accordance with a current survey by the Nationwide Federation of Retailers (Fenalco), a formidable 92% of Colombians intend to rejoice Father’s Day this June 16. This effusiveness, not seen since earlier than the pandemic, displays a renewed enthusiasm for paying tribute to folks and having fun with household moments.
The funds allotted to items has skilled a notable improve. In accordance with the survey, 42% of respondents plan to speculate between $100,000 and $200,000, a major improve in comparison with 33% the earlier 12 months. This shift displays customers’ larger willingness to spend on items, doubtlessly boosting retail gross sales.
In distinction, solely 21% ponder spending $100,000 or much less, a notable lower in comparison with the 43% recorded in 2023 and 51% in 2022. This improve within the funds allotted to items is a optimistic signal for commerce, since signifies larger stream of cash available in the market.
Present preferences
Clothes and footwear high the listing of most popular items, with 35% of respondents selecting them as one of the best choices for Father’s Day. It’s adopted by the invitation to eat out, with 31%. Surprisingly, electronics and cell phones have risen to 3rd place, with 15%, probably influenced by the passion generated by the Colombian Nationwide Crew and the Copa América.
Different common items embrace bonuses and money (10%), perfumery and cosmetics (7%), in addition to experiences resembling concert events, fitness center subscriptions and books (6%). The least desired items, in response to dad and mom, are handkerchiefs, flowers, stockings and ties, which have fallen into disuse and don’t generate the identical emotion.
Buying conduct additionally exhibits attention-grabbing developments. 57% of these surveyed plan and make their purchases no less than per week upfront, whereas roughly one in 4 accomplish that the day earlier than. Solely 14% wait till the identical day to purchase their items. This anticipation means that retailers can profit from well-planned promotions and promoting campaigns within the days main as much as the celebration.
Favourite household actions
Father’s Day will not be solely a chance to provide items, but additionally to get pleasure from household actions. An awesome 83% of respondents worth spending time with household as one of the simplest ways to rejoice. Different choices, resembling enjoyable with a drink (7%) and sleeping (4%), are much less common, however mirror the range of preferences amongst Colombians.
The FENALCO survey additionally explored perceptions in regards to the father’s function within the household. For 36% of these surveyed, the first operate of a father is to coach and information his youngsters. 27% think about that his essential responsibility is the safety of the household, whereas 25% see him as an ethical mannequin. Solely 9% determine them primarily because the family supplier. These outcomes spotlight the evolution of parental expectations and duties in modern society.
Affect of the Copa América
The coincidence of Father’s Day with the beginning of the Copa América provides an additional part of enthusiasm. The Colombian workforce generates a particular fervor that’s mirrored within the demand for digital and cell gadgets, used to observe the video games and share the expertise with family and friends. This duality of celebrations can translate into larger business motion, particularly in sectors resembling electronics, trend and gastronomy.
Social media leads as the popular medium for locating merchandise and offers, with 45% of individuals utilizing these platforms to seek out the proper present. Industrial web sites observe with 25%, whereas suggestions from family and friends affect 15%.
Tv or radio promoting and e-mail newsletters play a minor function, underscoring the significance of digital advertising and marketing in capturing customers’ consideration.
Retailers are hopeful with the mixture of Father’s Day and the Copa América as catalysts for financial reactivation. The rise within the intention to rejoice and the funds allotted to items predicts a extra affluent June for commerce, after months of challenges. With correct advertising and marketing methods and a concentrate on shopper preferences, these occasions are anticipated to considerably enhance gross sales and contribute to the nation’s financial restoration.