Illustration of the electric car of the future “Herman” vision – photography “Herman”
A study by the company “HARMAN” teaches – Consumers’ thinking before purchasing An electric vehicle is different from the one that precedes the purchase of a gasoline-powered car.
According to a new study conducted by the company, 77% of the global population is willing to adopt electric cars. In the geographical distribution, the particularly high willingness of Chinese drivers stands out – 93% of them are ready for an electric vehicle and the prominent motive for switching to electric cars is concern for the environment.
A new study by the automotive company “HARMAN” estimates that the rapid entry into the age of electric cars and the mobilization of manufacturers, the entire industry and consumers to adopt “vehicle electrification” technologies, will also change the experience of drivers and passengers. According to the report, produced by an advisory committee set up by HARMAN, in which carmakers, suppliers and global car industry leaders took part, the electric future affects consumers around the world differently and so does its pace of progress from country to country. Starting points that guided the study: The adoption rate of electric cars is only increasing and the charging infrastructure, at the end of the process, will catch up with the level of demand from consumers.
Michal Geva, CEO of “HARMAN” Israel – Photo: Smadar Kfir
Michal Geva, CEO of HARMAN Israel: “Our research shows that the thinking process behind purchasing an electric car is much different and deeper than the approach taken when purchasing a traditional fuel-driven vehicle. Consumers take longer to carefully research the options the market offers them… They also take extra time to make informed choices between electric vehicles and tend to require long test drives on the vehicle they choose before committing – given the longer life cycle offered by electric vehicles compared to their powered counterparts In fuel. “
According to the new study, 77% of the global population is willing to adopt electric cars. In terms of geographical distribution, the particularly high willingness of Chinese drivers stands out – 93% of them are ready for an electric vehicle, compared to 60% in the United States and 76% in Europe.
Geva adds: “Another interesting statistic is that the most prominent motive in the three territories examined for switching to electric cars is concern for the environment. Other motives are: lower maintenance and operating costs, technology innovations in the cab and even tax benefits for buyers. The report also provides insights into the barriers that still exist to achieve full adoption of electric vehicles. The key issue that needs to be overcome is the continued development, deployment and implementation of charging infrastructure in public space, to support a significant increase in charging needs. The transition, concerns related to the limitations of the range currently offered by the trend of adopting electric cars. “
Michal Geva, CEO of HARMAN Israel, believes that consumer-focused innovation that will provide a new experience of staying in a car is critical to the future of electric cars. Electric consumers are looking for better ‘experiences’ now than ever before and can also appreciate innovative solutions. A place for new business opportunities also for manufacturers and all the industry around them. Electric vehicles are flagships for new technology. In terms of “HARMAN”, we are definitely identifying a stronger demand here for OTA updates (technology developed in Israel) for both electric vehicles and charging stations. “
Illustration of the electric car of the future “Herman” vision – photography “Herman”
With all the problems that still need to be overcome, the study raises one crucial fact: it is not a matter of “whether the adoption of electric cars will change the automotive industry,” but “when the change will take place.” “As environmental factors continue to push for more widespread adoption of electric vehicles, consumers’ preferences change and their experiences and experiences in the vehicle will have to change to suit new needs.”
“HARMAN” designs and manufactures linked products and solutions for automakers, consumers and organizations around the world, including: linked (smart) car systems, audio and video products, enterprise automation solutions and Internet of Things (IoT) services. HARMAN’s software services drive billions of mobile systems and devices, connected and secured across all platforms on which they operate, from work, through home to car and mobile. The company employs over 30,000 people worldwide.