2024-09-23 16:42:27
Abhishek Banerjee is being discussed everywhere right now because of ‘Stree 2’. He appeared in the role of Jana in the Rajkumar Rao and Shraddha Kapoor starrer film. Abhishek was liked so much in this role that everything from his dialogues to memes went viral. The audience showered a lot of love on Abhishek Banerjee. But the actor has revealed that he paid PR after the release of ‘Stree 2’. He also told the reason for this. While talking to ‘IDWA’, Abhishek Banerjee said that he paid PR so that good articles about him could be circulated, which would also contain praise. But it is a different matter that he was praised in a completely natural and organic way.
Abhishek Banerjee pointed out the drawbacks of PR activity
Abhishek Banerjee, while explaining the disadvantages of PR activities, said, ‘The problem is that even if organic news of PR comes, people still think that it is PR. Someone has written something good about you and you are feeling good and it has come organically. But then everyone will think that oh he has done PR. This is the biggest problem. This happened to me as well.’
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‘We spent a little money but the audience did more PR than that’
The actor further said, “It happened during Paatal Lok, it happened during Stree 2. I thought I would spend money on PR and do all this. I did spend a little bit (of money), but because of the audience, it became more PR than that. They started sharing pictures, videos, memes and stories. Then I realized that no matter how much noise you make, once it starts organically, that is the real PR. But that organic PR also seems like paid PR to people.”
Box Office: Rajkumar Rao’s ‘Stree 2’ beat Hollywood’s ‘Avatar’ on the 35th day, became a huge hit
This is how the PR narrative started
The PR narrative about ‘Stree 2’ started when the ‘credit war’ for the success of the film started between Shraddha Kapoor and Rajkumar Rao. Then Abhishek had said in an interview that this film belongs to everyone.
Stree 2 collection
Talking about the collection of ‘Stree 2’, this film of Amar Kaushik has made a net collection of 72.65 crores across the country. Whereas, it has earned 815 crores worldwide.