2023-10-21 13:31:25
Marc Appelhoff, 45, is co-founder and boss of the furniture retailer Home24. Image: Jens Gyarmaty
Marc Appelhoff founded Home24 to change the world of furniture. He had imagined it would be easier.
Some stories have to be told from the end, especially when the end is a new beginning. This definitely applies to those from Marc Appelhoff and the online furniture retailer Home24. During the e-commerce euphoria at the end of the noughties, Appelhoff founded a platform for new furniture with a friend and had big plans.
Inge Kloepfer
Freelance economics writer for the Frankfurter Allgemeine Sonntagszeitung in Berlin.
He may not have known at the time that he was actually taking on one of the biggest challenges in online retail with the aim of selling furniture over the Internet. He must have imagined things to be easier.
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