2023-10-02 16:42:40
The action will have its own stand at Anuga, a fair that will take place between October 7th and 11th, in Germany.
The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), will take Brazilian poultry and pig farming industries to Anuga, the largest food fair in the world, which will take place between October 7th and 11th in the city of Cologne, Germany.
The main image and business promotion action in the European market in 2023, participation in the Anuga fair will feature an exclusive space for Brazilian poultry and pig farming at the event. There are more than 400 square meters dedicated to the sector, with complete infrastructure, including meeting rooms, spaces dedicated to commercial support for companies and a tasting area for Brazilian products.
The kitchen will be led by Gaucho chef Marcelo Bortolon, with the preparation of dishes based on animal protein – a tasting that has already become traditional at the event. There are several options on the menu, such as chicken with polenta, omelettes, portions of pururuca, dishes with duck meat, among others.
In total, 22 companies confirmed their presence in the ABPA & ApexBrasil action: Alibem, Avenorte, Bello Alimentos, C.Vale, Coasul, Copacol, Dália Alimentos, Ecofrigo, Frangos Pioneiro, Friato, Frigoestar, Frimesa, Jaguafrangos, GTFoods, Lar Agroindustrial, Netto Alimentos, Rudolph, Somave, SSA, Vibra, Villa Germânia, Zanchetta Alimentos.
Other ABPA members will have their own space at the event, such as BRF, Aurora Alimentos, Seara Alimentos, Pamplona Alimentos and Vossko.
ABPA’s program also includes image actions, which include the launch of the second phase of an international sustainability campaign, in addition to the distribution of materials with information about the sector’s exporting industries and the characteristics of Brazilian production, which is based on three pillars: quality, health status and sustainability.
“We will have a broad effort to promote business and image at this year’s edition of Anuga. On the one hand, we will promote the quality and taste of products. On the other hand, we will seek to defend the sustainability differences of our production chain. All this, amidst a great effort to prospect and consolidate new businesses for industries in the sector”, assesses the president of ABPA, Ricardo Santin.
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