The international brand Delonghi (Delonghi), marketed in Israel through Brimag, a company that produces high-quality coffee machines, has chosen Oscar-winning film actor Brad Pitt as the brand’s ambassador. As part of the agreement, Pete will star in an international campaign for the series of automatic coffee machines: ‘Perfetto’, under the slogan “Cafe – at your home”.
The campaign will be launched in Israel through the advertising agency Yehoshua TBWA / with a reported investment of NIS 6 million, and will include, among other things, television advertising on channels 12, 13 and 9, all sports channels, digital campaign, billboards, press ads, and activity at points of sale.
As part of the campaign, viewers get a glimpse of the star’s’ everyday life, which collects fresh coffee beans, rides his motorcycle along the beaches of California, and drives to the gas station before returning home to relax with his cup of cappuccino. Credits: directed by Damien Chazelle, cinematographer Linus Sandgren, composer: Justin Hurwitz, photographer: Lachlan Bailey.
According to representatives in Israel, “the campaign film is exceptional in its quality and scope, made at the level of cinematic production and the sense of authenticity it conveys; a key element in DeLonghi’s message as a family company whose success and development is based on values of entrepreneurship and authenticity.”
Watch the commercial video
“The choice of Brad Pitt for the international campaign is much more than working with a global icon, say importers at Remag.” Above all, despite world fame Brad Pitt maintains his authenticity. It reflects Delonghi’s values as an Italian brand connected to its roots, with Italian passion, harmony and elegance and yet accessible to the whole world. Iconic and authentic at the same time. Just like a Hollywood star who makes himself a simple and perfect cup of coffee “- poems for a cup of coffee.
Watch what happened behind the scenes
Yair Rosen, CEO of Brimag, the brand’s importer in Israel, adds: “The Israeli consumer is considered a connoisseur and understands quality coffee. We are seeing a dramatic increase in the purchase of home vending coffee machines, which allow you to enjoy fresh coffee ground from fresh coffee beans, at the same level and quality of a coffee shop. In recent years in general, and with the convergence of homes in Corona in particular, there has been a consumer trend of switching from capsules to freshly ground coffee minutes before the first sip. “Through the new campaign, we emphasize the brand’s values: quality and prestige, which are in line with the values transmitted by the Oscar-winning actor Brad Pitt, who are bold and international, and at the same time sophisticated and elegant.”
