After Balenciaga, JP Morgan, Gap, sports giant Adidas cut ties with Kanye West and condemned his anti-Semitic remarks on Tuesday, October 25. It is not an easy decision since it could “halve the profits of the equipment supplier this year”, indicates the Financial Times.
“The Yeezy sneaker line has become a significant source of sales and profit for Adidas […] analysts estimate it represents 8% of total revenue.”
However, this lucrative collaboration was no longer tenable. The German company was under pressure, remember The New York Times. After indicating that her partnership with the rapper and designer was “re-examined” she had been challenged by the Anti-Defamation League, an association fighting against anti-Semitism: “What do you still need to review?”
“A few weeks ago