Open at Livart Giheung and Suwon branches from the 20th to the 20th of next month.
Social enterprise Adrun (CEO Kim Ji-min) announced on the 17th that it will present a special collaboration pop-up exhibition with total interior design company Hyundai Livart.
This pop-up exhibition will feature the ‘Little Artists Collection’ at Livart’s Giheung and Suwon branches for one month from the 20th to the 20th of next month. This furniture collection was inspired by works created by underprivileged children during art education courses.
The two main patterns, ‘Heart Heart’ and ‘Blooming Flower Hands’, are the result of a design that reinterprets children’s innocence and creativity with Hyundai Livart’s sincerity and furniture manufacturing expertise. Through this, customers can not only experience specially designed furniture, but also participate in giving children a better future.
Special benefits for pop-up exhibitions… A virtuous cycle where purchases lead to donations
Along with the opening of the pop-up exhibition, various benefits were also provided. Customers who purchase the Hyundai Livart The Majes sofa will receive a cushion with Adren’s pattern. If you purchase a Monotona living room cabinet or Britty round tea table (small), you can receive an Adron design pattern glass top. All benefits are operated equally at Hyundai Livart stores nationwide and may end early when the prepared quantity is sold out. Since it is available in limited quantities, you can feel both special and rare at the same time.
3% of the price of newly developed products under the Little Artists Collection will be used to support art education for underprivileged children. This donation leads to Aedron’s unique art program that helps children’s emotional growth, and is provided to elementary school children at child welfare facilities in the metropolitan area. The results of the art education will be reborn as a new pattern next year and will meet customers as another product.
Kim Ji-min, CEO of Aedron, said, “This collaboration with Hyundai Livart provides customers with a new furniture experience while also practicing sincere social contribution activities,” adding, “It will be a space where art, design, and warm hearts come together.” It was said.
Meanwhile, Aedron is a social enterprise that provides free conversation-based art education for the purpose of emotional support to underprivileged children. We design original patterns based on original works created by children, and we practice a virtuous cycle model by reinvesting the proceeds from sales of products using these patterns into children’s education.
Choi Yong-seok, Donga.com reporter [email protected]
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