2023-10-12 13:29:47
By Claudia Cohen
Published 6 hours ago, Updated now
Arthur Sadoun, chairman of the management board of Publicis. JOEL SAGET / AFP
In an uncertain economic context, the CAC40 communications group is raising its forecasts for the year 2023. And wants to bring its 102,000 employees back to the office.
“We have gone from a classic communications group to a privileged partner in business transformation,” slides Figaro Arthur Sadoun, chairman of the management board of Publicis. The French group (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom or Zenith) reveals revenue of 3.2 billion euros in the third quarter, organic growth of 5.3% over one year, above the market consensus. analysts (3.6%). It is consolidating its position as world number two in the sector in terms of turnover, ahead of its American rival Omnicom for several months now, but remains behind the British WPP.
After digitalization and social networks, content personalization should represent the third wave of the advertising sector, enabled by user consent and boosted by artificial intelligence (AI). “Advertising clients have understood today that it was necessary to regain control over the relationship with their consumers», slips…
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