Etsy is the first to use Adyen’s Giving Round-up feature, which allows customers to round up their donations.
AMSTERDAM, July 18, 2022 /PRNewswire/ — Adyen (AMS: ADYEN), the global financial technology platform of choice for leading companies, and Etsy, which powers two-way online marketplaces connecting millions of passionate and creative buyers and sellers around the world, announced today that Adyen has enabled tens of millions of donations from Etsy buyers to the Uplift Fund, administered by the Brooklyn Community Foundation.
Etsy partnered with the Brooklyn Community Foundation to create the Uplift Fund in February 2021 to give its buyers the opportunity to get involved in supporting artists who are facing obstacles in building a successful business. When US buyers shop on Etsy, they can round up the purchase price and donate to the fund through Adyen.
“Adyen’s solution has allowed us to seamlessly engage the Etsy community in supporting our Uplift Fund,” he said Morgan Blake, VP of Payments at Etsy. “It has been amazing to see how a small change in the till can have such a big impact, especially as recent years have highlighted the gap in the resources available to many communities looking to harness their entrepreneurial talents.
“Partnerships like these with Etsy and Adyen encourage and simplify the process for people to donate to charity. That’s what we’re seeing here, with the remarkable milestone of reaching 10 million buyers.” Jocelynne Rainey, President and CEO of the Brooklyn Community Foundation. “We’re thrilled to host the Etsy-endorsed Uplift Fund to support nonprofits across the country working to break down barriers to building a successful small business.”
“We have had great success with Giving and are thrilled to reach this milestone with Etsy,” said Ingo Uytdehaage, CFO at Adyen. “Etsy has been a key partner in building our Giving solution, including the round-up feature. Through By combining the strengths of Adyen’s technology and Etsy’s two-way marketplace, together we have found a solution that aligns with the United Nations Sustainable Development Goals and we can’t wait to see what else we can achieve together
Giving is a product that enables Adyen merchants to accept charitable donations during the online and in-store checkout process and allows them to strengthen their customer loyalty by providing them with a platform for offer their favorite charities. In this way, Giving turns buyers’ good intentions into additional revenue streams for charity. With a single tap at a point-of-sale terminal or a click of the mouse at an online checkout, customers can donate to the charity of their choice. Donation transactions seamlessly integrate with existing checkout processes across all payment channels, and customers’ donations are reported and billed directly to the charity of their choice without impacting the merchant’s existing billing flow.
Information about Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payment capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their goals faster. Adyen has offices around the world and works with companies like Facebook, Uber, H&M, eBay and Microsoft. The partnership with Etsy detailed in this merchant update underscores Adyen’s continued growth with existing and new merchants over the years.
If you want to learn more about Giving, please go here.
About Etsy
Etsy, Inc. operates online marketplaces that connect millions of passionate and creative buyers and sellers around the world. These marketplaces aim to humanize commerce and harness the power of business to empower communities and empower people. Its premier marketplace, Etsy.com, is the global destination for unique and creative goods. Buyers come to Etsy to be inspired and excited by items made and curated by creative entrepreneurs. For sellers, Etsy offers a range of tools and services that address the most important business needs.
About the Brooklyn Community Foundation
The Brooklyn Community Foundation is dedicated to initiating lasting social change, empowering people, capital and expertise for a fair and just Brooklyn to mobilize. It is the first and only public foundation dedicated exclusively to Brooklyn Dedicated to working in partnership with generous donors and community leaders to advance racial justice and support important charities. Since its inception in 2009, the Foundation and its donors have provided over $75 million in grants to nonprofit organizations in Brooklyn and provided beyond. For more information, visit www.BrooklynCommunityFoundation.org.
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SOURCE Adyen Inc.