AECC campaign to increase cancer survival

AECC campaign to increase cancer survival

On the occasion of World Cancer Day, February 4, the Spanish Association Against Cancer (AECC) launches the #TodosContraElCáncer campaign to achieve 70 percent survival in 2030

Cancer will affect one in two men and one in three women in their lifetime; This campaign has the goal that by 2030 survival reaches 70 percent.

The AECC launches this awareness campaign appealing to economic, social and political agents to join the commitment to advance in prevention, early diagnosis and research and ensure that 7 out of 10 people with cancer survive the disease in 2030 and increase survival.

According to data from the 2008-2013 period offered by the Spanish Society of Medical Oncology (SEOM) in the presentation of its 2023 annual report, yesterday Monday. the five-year net survival from diagnosis in men is 55.3 percent, and in women it is 61.7 percent.

The big problem of cancer

Cancer is the most important socio-sanitary problem in the world and it is estimated that by 2030 there will be 21.6 million new cases.

In Spain, it is expected that there will be more than 330,000 new cases of cancer by 2030, with a diagnosis every 1.8 minutes.

Which means that 1 in 3 women and 1 in 2 men will have this disease throughout their lives, according to data from the Cancer Observatory.

The message of this campaign states: “You can’t choose between mom or dad. Cancer yes. Choose #TodosContraelCáncer to achieve 70% survival”, with the aim of drawing attention to this disease and involving the greatest number of people, translating its incidence figures into a more personal perspective”.

This message has been displayed on large-format screens in different parts of Madrid.

The campaign will be presented at an institutional event and the messages will be amplified during manifesto readings by patients that will take place on February 4, World Cancer Day, in activations in the streets of Madrid and Barcelona.

as you explained Yolanda Domínguez Vega, Director of Marketing and Communication of the Association, “The campaign reflects that there is no choice but to unite #TodosContraElCáncer, because when this disease is going to touch us all, we must be united.”

“It is an appeal with which we want to appeal to the whole of society to create a movement, since only with a great pact, in which all the people, companies, entities, institutions, public administration and political parties are committed, will we be able to achieve the goal of 70% survival”has added.

In the words of Angel Gomez, cancer patient, “We are in time to prevent thousands of people from having cancer and ensure that 7 out of 10 survive, through prevention and research, but also by all contributing, whatever our plot. Individuals, companies, political parties, associations or administrations: it is time to act together and to act against cancer”.

Todos Contra el Cáncer, Event of Exceptional Public Interest: Objective, to increase cancer survival

The campaign is part of the “Todos contra el cáncer” initiative, led by the Spanish Association Against Cancer, which has been declared by the Government of Spain an Event of Exceptional Public Interest (AEIP), and whose objective is to create a social movement to involve people, companies and institutions around the fight against cancer.

On February 2, at the event organized each year by the Association on the occasion of World Cancer Day, this initiative will be presented to the presidents and CEOs of the country’s main companies, together with representatives of political parties and the main entities, scientific societies and other associations involved in the fight against cancer.

The event will be chaired by Her Majesty the Queen, honorary president of the Spanish Association Against Cancer and the Scientific Foundation of the Spanish Association Against Cancer.

It has always been difficult for us to choose. Unfortunately, cancer is not

The Association has also released a video piece in which it evokes the difficulty of choosing between loved ones: “Mom or dad. Your son or your daughter. Your sister or your best friend. Your first love or your last love.

Faced with these dilemmas. the video declares that although “it has always been difficult for us to choose, between people close to us, “unfortunately, cancer is not”.

The video of this campaign calls for choosing prevention and research and joining the commitment #TodosContraElCáncer to achieve 70% survival”.


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