AEW Backlash: MJF’s Statement Sparks Controversy

by liam.oconnor - Sports Editor

MJF’s Controversial Promo & AEW Dynamite Ratings Dip Following Worlds End Victory

Following a hard-fought victory at Worlds End, new AEW World champion MJF is already facing scrutiny, both for controversial remarks made during a recent appearance and a decline in viewership for the latest episode of AEW Dynamite. The situation highlights the tightrope walk between captivating audiences and maintaining professional boundaries within the world of professional wrestling.

The champion, known for his exceptional microphone skills and often abrasive persona, has previously drawn criticism for crossing the line with his promos. Recent events suggest this pattern may be continuing. During his return to the company on AEW Dynamite in Manchester roughly a month ago, Friedman targeted Swerve Strickland, Samoa Joe, and ‘Hangman’ Adam Page with cutting remarks.

The most talked-about moment came when he drew a comparison between Strickland and controversial rapper and producer, P.diddy. According to reports, this statement was made without prior knowledge from company officials. “Those within the company did not know he was going to make this statement,” a source close to the promotion confirmed to The Wrestling Observer. Fightful select subsequently corroborated this details, adding that individuals within AEW were reportedly unhappy with the unapproved remark.It remains unclear whether AEW management has directly addressed the issue with the champion.

Did you know? – MJF, whose real name is Maxwell Jacob Friedman, is known for his character work as a heel (villain) in professional wrestling. His promos often blur the lines between character and reality.

Worlds End triumph & Initial Momentum

MJF secured the AEW World Championship at Worlds End two weeks ago, overcoming three othre competitors in a four-way match. This victory marked his second reign as champion, following a previous title run that concluded at the same event in 2023.

His first appearance as champion came at Dynamite: New Year’s Smash, where he celebrated his win and reintroduced his signature Triple B belt. The show also featured a critically important moment as Willow nightingale ended Mercedes Moné’s record-breaking reign as TBS Champion.

Pro tip – In professional wrestling,”heat” refers to a wrestler’s ability to generate a reaction from the audience,whether positive or negative.MJF consistently generates significant heat.

viewership Decline Raises Concerns

Despite the high-profile championship change and other notable moments, AEW Dynamite experienced a dip in viewership. Last Wednesday’s episode averaged 398,000 viewers with a P18-49 rating of 0.07, a decrease compared to previous episodes and last year’s new Year’s Smash edition.

Looking Ahead: MJF’s First Title Defense

The new champion is scheduled to make his first defense of the AEW World Championship next week on Maximum Carnage against Bandido, who earned the title opportunity by winning the recent Casino Gauntlet match.

Reader question – Do you think controversial promos ultimately help or hurt a wrestler’s popularity? What’s the line between effective storytelling and going too far?

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