2024-04-10 05:17:22
Saturday, 06 April 2024 – 17:04 WIB
The ASEAN Football Federation (AFF) collaborates with Shopee as an official partner, the ASEAN Club Championship, which is named the Shopee Cup. Photo: Shopee doc
jpnn.comJAKARTA – ASEAN Football Federation (AFF) collaborates with Shopee as an official partner, ASEAN Club Championship, which is named Shopee Cup.
This collaboration was formalized with AFF’s exclusive commercial partners, namely Sportfive and Shopee, who are AFF Organizing Partners for other major ASEAN level championships.
Shopee Cup, the first official regional club tournament in Southeast Asia will crown the ASEAN Club Champion every year.
The tournament will be played in a league format with qualifying play-offs and a group phase. Later there will be 14 well-known clubs in ASEAN, competing in 40 matches.
In line with regional efforts to follow the European competition calendar, the Shopee Cup starts this year on July 17 to May 21 2025.
Shopee Chief Commercial Officer Zhou Jun Jie admitted that he was very happy to be able to partner with the ASEAN Football Federation (AFF), as the main sponsor of the inaugural event, the Shopee Cup.
“The Shopee Cup offers an opportunity for us to connect with fans across the Southeast Asia region and interact more closely with the younger generation,” said Zhou Jun in a press release.
Through this collaboration, he hopes to expand Shopee’s reach, and at the same time can continue to entertain and continue to provide a pleasant experience for all users.
The ASEAN Football Federation (AFF) collaborates with Shopee as its official partner, the ASEAN Club Championship, which is named the Shopee Cup.
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