2024-09-12 15:39:18
NEWS – Fine jewelry is facing a decline in the luxury market. The Kering division is targeting a billion euros in turnover.
In New York
As soon as you enter the new Boucheron boutique on Madison Avenue, a Parisian art deco buffet decorated with necklaces and sparkling earrings catches the visitor’s eye. With a huge Chinese-inspired buffet, the centerpiece of many Boucheron boutiques around the world, the world of the brand created in 1858 in Paris by Frédéric Boucheron is on full display for New Yorkers. On September 3, the jewelry locomotive Kering (front of Pomellato and the Chinese brand Qeelin) opened its first 300 m2 store in the American equivalent of Avenue Montaigne. After two unsuccessful tests in San Francisco and Hawaii in the 2000s, the French brand, until now distributed in American department stores (Saks, Bloomingdale’s, etc.), decided to establish itself more in American. And this is even if there is a Tom Thumb against the local giant Tiffany, bought by…
#conquering #China #Boucheron #America