The first steps of the blue bird “liberated” by Elon Musk are chaotic to say the least. Tens of thousands of Internet users are turning away from it, advertisers are advising their prestigious clients to take a break from their advertising expenditure on the platform. The stars announce their intention to close their account… and the international press wonders, like the Southgerman newspaper, which evokes the existing alternatives by titling “bye-bye Twitter”. Review of the forces present.
Celebrities pull back the curtain
The producer and screenwriter of the series Grey’s Anatomy, Shonda Rhimes, sitcom actress Téa Leoni or R&B singer Toni Braxton, among other celebrities, have announced that they are leaving the platform “now that it belongs to Elon Musk, a self-proclaimed ‘free speech absolutist’ who has promised sweeping changes,” reports NBC News.
Shonda Rhimes was one of the first to tweet “to its almost 2 million subscribers” :
“No question of sticking around to see what Musk has or hasn’t planned to do. Bye.”
Toni Braxton explained to her 1.9 million subscribers that she considered Twitter to be “more of a safe space” for her, her children and “other people of color”, saying “shocked and dismayed by some of the examples of ‘free speech’ [qu’elle a] seen on the platform since its takeover”. A hate campaign has in fact spilled onto the social network to salute the takeover by the billionaire boss and his promises of “release” speech on the platform, explains the site of the American audiovisual group.
“Now that Twitter is owned by Elon Musk, a small but growing number of celebrities, actors and artists say they are abandoning the platform out of fear