Breezm Eyewear Disrupts U.S. Market with AI-Powered, 3D-Printed Glasses
Table of Contents
A new solution for ill-fitting eyewear has arrived in Midtown Manhattan, leveraging artificial intelligence and 3D printing to deliver a customized experience previously unavailable to most consumers.
For anyone who has endured the discomfort of glasses that pinch, slide, or simply don’t feel right, Breezm Eyewear offers a compelling alternative.The south Korean company, making its U.S. debut, has opened a flagship store on Seventh Avenue, promising a revolutionary approach to eyewear. Unlike traditional opticians with walls of generic frames, Breezm focuses on creating glasses tailored to the unique contours of each individualS face.
The Future of Fit: AI and 3D Scanning
The process is remarkably swift. A facial scan, completed in seconds, meticulously maps every curve, angle, and contour of the customer’s face. This data is then fed into an in-store system that recommends frame shapes optimized for their proportions. The truly innovative step comes next: each pair of glasses is 3D-printed to the customer’s exact measurements, effectively eliminating pressure points and the headaches frequently enough associated with poorly fitting frames.
“The goal is to create glasses that feel like they were made for you-because they were,” according to a company release.
Beyond Fit: Style and Customization
Breezm doesn’t compromise on aesthetics.The brand boasts an extensive selection of colors, finishes, and styles, ranging from sleek, neutral tones to vibrant, eye-catching hues. Customers can choose from minimalist wire frames, bold acetate designs, and everything in between. Prices for these customized glasses begin around $250.
The customization options are extensive, including:
- Sleek neutrals
- Punchy brights
- Minimalist wire-inspired silhouettes
- Dramatic thick acetates
International recognition and Expansion Plans
Breezm has already garnered critically important acclaim internationally, receiving recognition at the CES Innovation Awards and serving as the subject of a case study at Harvard Business School for its precision-fit system. The company plans to launch a nationwide mobile app this winter,extending access to its technology beyond the New York flagship store. While the long-term vision includes 100 stores,New Yorkers currently have exclusive first access to this innovative eyewear experience.
If your current glasses are causing discomfort or simply aren’t staying put, Breezm Eyewear suggests it’s time for an upgrade-your face deserves a better fit.
Why, Who, What, and How did it end?
Why: Breezm Eyewear entered the U.S. market to address the common problem of ill-fitting glasses, offering a solution for discomfort and poor fit.
Who: Breezm, a South Korean company, launched its U.S.operations with a flagship store in Midtown manhattan. The company targets consumers seeking a more agreeable and personalized eyewear experience.
What: Breezm offers AI-powered, 3D-printed glasses customized to the unique contours of each customer’s face. The process involves a facial scan and 3D printing to create a precise fit.
How did it end? The article concludes with Breezm’s expansion plans, including a
