The Human Element: Why AI Comparisons to Music and Film Miss the Mark
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A growing chorus of voices warns against over-reliance on artificial intelligence, arguing that the current discourse surrounding its impact on creative industries fundamentally misunderstands the role of human artistry.
The debate surrounding artificial intelligence’s impact on creative fields like music and film is often misguided, focusing on technical parallels while ignoring the essential human contributions that drive true innovation. This perspective comes from an industry veteran who transitioned from the music business to advertising, witnessing firsthand the evolution of technology’s role in artistic creation.
From Samplers to Slop: A History of Tech in Music
The integration of technology into music isn’t new. The speaker recalls a time when tools like the Akai S-900 sampler, the Roland TR-808 and TB-303 synthesizers, and the E-mu SP-12 drum machine were revolutionary. “Sorry, nerding out on music tech,” they concede, but emphasize that these tools were always in service of artistic vision.
A classic industry joke illustrates the point: “What’s the difference between a drummer and a drum machine? You only have to punch the information into a drum machine once.” While humorous, the anecdote underscores a critical distinction. Behind the programmed beats and chords were, and always have been, talented musicians bringing taste, imagination, and experimentation to the process.
The Power of Live Performance and Unscripted Moments
Bands like Nine Inch Nails (NIN), with Trent Reznor and Atticus Ross at the helm, exemplify this synergy. They utilize extensive technology in their writing and recording, yet consistently tour with a full band of live musicians. Similarly, the animated project Gorillaz, conceived by Damon Albarn, relies on a vibrant ensemble of performers when taking the stage.
The ability to improvise and adapt is crucial. “When you have real people playing you can ad lib parts of a song, keep it fresh,” the source explains. A personal experience with a band whose technical setup failed onstage highlights the importance of human skill. Despite the equipment malfunction, the musicians were able to recover and continue the performance, proving that “the show must go on.”
This principle extends to filmmaking. The speaker notes that shooting video in a real-world setting yields “spontaneity and unscripted moments that often make a scene something brilliant.” A prime example is the iconic police line-up scene in The Usual Suspects, where the actors’ playful interaction before “action” was called – captured by a prepared director – created a memorable, unscripted moment. “You won’t get that from a prompt. It’s impossible.”
AI as a Tool, Not a Replacement
The author clarifies they are not “Anti-AI,” acknowledging its daily use. However, they strongly object to the trend of removing uniquely human elements from creative work and the proliferation of “shit AI slop” flooding online feeds.
The core argument is that AI is a tool, much like Photoshop or ProTools. “Talent first. Tools second.” The speaker warns against the folly of incorporating AI into job titles, arguing that it sets professionals up for obsolescence. “Anyone adding AI to their title is already setting themselves up for redundancy.” Adaptability and skill development are paramount; chasing technological buzzwords is not. “You adapt your skills to new tech, not your title to the tech.”
A Growing Backlash and the Rise of “Analog Intelligence”
Interestingly, a counter-movement is emerging, particularly among younger generations. There’s a growing embrace of older, analog technologies, evidenced by the current “2016” aesthetic trend and increased sales of vintage camera and video equipment. This suggests a desire for authenticity and a rejection of purely digital creation.
The speaker playfully redefines AI as “Analog Intelligence,” highlighting the enduring value of human creativity. They caution against blindly following trends, referencing the failures of NFTs and the Metaverse as cautionary tales.
Ultimately, the debate will likely continue, but the fundamental principle remains: prioritizing human talent and recognizing AI as a supporting tool, not a replacement for the irreplaceable human element.
