YouTube CEO Discusses Growth, Regulation, and AI in India
New Delhi, 2024 - YouTube CEO Neal Mohan recently visited India and spoke about the platform’s growth, regulation, and the role of AI in the creator economy.
Key areas and expectations
Mohan acknowledged the vibrant creator economy on YouTube, which has created 7.5 million jobs and contributed Rs 16,000 crore to the economy. He expressed strong commitment to supporting this ecosystem.
Government regulation
Mohan declined to comment on the proposed broadcasting bill, stating that the company is studying it and plans to engage with the government. He emphasized YouTube’s commitment to maintaining a positive and vibrant creator economy in India.
Political regulation and freedom of expression
Mohan stressed the importance of balancing freedom of expression with the need for responsible content moderation. He highlighted YouTube’s efforts to promote open political discussion while combating misinformation during elections.
Innovation and the Indian market
Mohan highlighted the success of YouTube Shorts in India and expressed excitement about the upcoming launch of YouTube Create, an app designed to empower creators with AI-powered tools. He also acknowledged the potential of multitrack audio to translate and localize content for a wider audience.
Generative AI and its implications
Mohan acknowledged the transformative potential of generative AI, urging responsible implementation and highlighting its potential to empower creators.
Advice for entrepreneurs and creators
Mohan encouraged entrepreneurs and creators to stay passionate and work hard to achieve their goals. He emphasized the importance of following one’s passion and embracing challenges.
AI and the creator economy
Mohan expressed confidence that human stories will remain central to YouTube, despite the rise of AI-generated content. He believes viewers will continue to seek authentic and relatable content created by humans.