The managers of the Transat group airline, Sebastian Ponce, Air Transat’s revenue director, and Joseph Adamo, Transat’s sales and marketing director, were part of this first flight, the Office emphasizes in a press release, specifying that this new connection is a new step taken in the ONMT’s offensive strategy “Light In Action” to conquer the North American market.
Canada is establishing itself as an increasingly important market. As proof, over the last 10 years, the seat capacity from Canada to Morocco has increased by 87%, from 87,000 to 164,000 seats per year, notes the same source.
On October 25, 2023, the ONMT and Air Transat signed a strategic partnership agreement, the first operational measure of which is the opening of this Montreal-Marrakech line.
The second North American airline to operate to Morocco (after AirCanada), Air Transat thus becomes the only airline in North America to offer direct flights to Marrakech twice a week in summer and once a week in winter.
Air Transat is all the more attractive for Morocco as the company is the leading holiday carrier in Canada. It was notably voted the best leisure airline in the world in 2023 according to the Skytrax ranking.
According to forecasts, this new line will not only feed tourism in Marrakech, but will also offer travelers a wide range of possibilities, with access to the seaside resorts of Essaouira, Taghazout and Agadir, as well as mountain and ecotourism destinations (Azilal, Beni Mellal…), the South (Ouarzazate, Zagora and Merzouga) and even city break and cultural destinations in the North (Casablanca, Rabat, Meknes and Fez)
On the sidelines of the inaugural flight, the ONMT is organizing a Fam trip for the top management of the Transat group from June 13 to 16. Meetings with officials from the National Confederation of Tourism and the Marrakech-Safi Regional Tourism Council are planned in order to strengthen relations with operators and lay the foundations for a fruitful collaboration for the Moroccan tourism sector.
2024-09-02 15:35:12