“Aisla consumers take an active and winning role in the campaign”

2024-01-19 18:18:00

“I thank all the people involved in the initiative, but I want to extend special thanks to the consumers, who were the active and successful part of this campaign. Their participation in the donation will allow Aisla, a wonderful Italian company that takes care of wonderful people , to invest in research”. This was said by Diego Ponasso, Galbusera’s Retail Director, taking part in the celebration organized together with Aisla (Italian Amyotrophic Lateral Sclerosis Association) to celebrate the conclusion of the ‘The Good Taste of Research’ campaign, which saw a total donation of 51 thousand euros to non-profits.

The ‘Il Buon Gusto della Ricerca’ campaign was “a wonderful initiative – explains Ponasso – born from the desire to collaborate with Italian companies such as Caffaril and Spazio San Babila, where the initiative was born and ends today. The campaign involved all our points of sale and the participation of consumers was fantastic. Through the sale of this chocolate at a symbolic price of 1 euro – he underlines – we managed to achieve an exciting result, which I hope can be an example to follow over the years years. Reaching over 37 thousand chocolates sold in just a few weeks is a result that exceeds even our wildest expectations.”