2023-11-08 19:24:40
In the fascinating world of Artificial Intelligence, a new wave has arrived in the modeling universe, challenging the limits of what is possible. In the midst of the controversy, accounts and agencies emerge that bill using models created by AI, and the most recent case has taken social networks by surprise.
Perspective Writing
Aitana López, a virtual woman originally from Barcelona, has burst onto the digital scene as an influencer generated entirely by Artificial Intelligence. Despite having no physical existence, her Instagram profile has accumulated more than 100 thousand followers, generating an impressive annual turnover equivalent to almost a million pesos.
The account, launched by the communications agency “The Clueless,” has featured the creation of a model who shares photos and personalized descriptions, ranging from the world of fitness to video games and cosplay. Although the agency insists that Aitana López is not real, the hashtag #aimodel has shown that for her followers, authenticity is not a barrier. Her posts continue to generate engagement and significant reach.
In an interview with Catalan radio RAC1, the creators of The Clueless revealed that the motivation behind creating an AI model was to reduce costs. Expenses associated with real models, such as flights and hotel stays, have been eliminated, providing a cost-effective and efficient alternative.
This phenomenon is not just an isolated case. Aitana López is an example of how companies are adopting AI to displace humans in product promotion. On July 17, The Clueless launched Aitana López’s Instagram account, and since then, her popularity has grown exponentially thanks to the strategic use of Reels and connection to popular interests.
This new approach raises questions about the future of advertising and promotion. Will we see more collaborations with algorithms instead of celebrities in the fashion world? Aitana López is just the beginning of a revolution that challenges modeling conventions and redefines the relationship between technology and the industry.
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