The web shop in the US could be a blueprint for an e-commerce offering in Germany.
(Foto: imago images/Michael Gstettenbauer)
Düsseldorf Aldi Süd is planning what is probably the largest online offensive in the company’s history. In the USA, the discounter is testing a web shop for fresh groceries, which, according to information from business circles in the Handelsblatt, should be the blueprint for an online delivery service in Germany.
According to insiders, the start of an offer in Germany is already planned for the first half of 2023. Aldi Süd did not want to comment when asked.
The offensive would be a turning point for the company. On the one hand, because the discounter has so far avoided online trading in fresh food in Germany. On the other hand, because the business is considered risky. No provider in Germany earns money with the online trade in fresh food. Aldi’s competitor Lidl does not sell fresh food online in Germany either, but unlike Aldi, it generates more than one billion euros a year with other e-commerce products.
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