2023-08-22 16:18:21
Time.news – Someone has already nicknamed it the “Cemeteries Facebook”and all in all the definition does not displease whoever invented it “Aldilapp”. A challenge undertaken by a young entrepreneur from Abruzzo and his staff, who have made up their minds to give a shoulderthrough technology and the social method, to the most ancestral taboo, to the most persistent superstition in our culture: that of relationship with the dead.
When Enrico Massi, CEO of Aldilapp, illustrates his creature to potential customers or simple acquaintances, often the first reaction is that of someone who frowns or, even worse, who makes ironies. Then, generally, it emerges there‘utility of this app which begins to have an important number of users. But what is Aldilapp?
The name already reveals the intention to lighten and play down the theme of death and the relationship with the dearly departed, also by virtue of what the history of the Taffo funeral home has taught, whose advertising campaigns marked by irony and desecration of the death theme have entered the marketing manuals.
Aldilapp offers services to recover or maintain the memory of the deceased: you can geolocate a person who is no longer there and find out in which cemetery they are buried, to be able to visit them. But Aldilapp, through agreements with small local companies, allows even to those who cannot personally go to the grave of their loved one to send flowers or other objects, to order the cleaning of the tomb itself.
And then, in the virtual community created by the app for each cemetery, you can write memories or the biography of the loved one whose memory you want to perpetuate, or even light a virtual candle and add significant photos of the existence of the person in question.
To allow all of this, Aldilapp employees have started an impressive job of mapping cemeteries, with particular attention to the smaller ones, in some cases by making agreements with businesses and local administrations, for an idea that made its way during the pandemic and now it is gaining momentum in spite of prejudices.
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