Alex Cooper has finally addressed the swirling speculation regarding a rift between her and TikTok star Alix Earle, delivering a direct challenge to the influencer to stop using social media signals to communicate their grievances. In a video posted to TikTok on Monday, the “Call Her Daddy” host expressed that her response was long overdue, urging Earle to speak her mind directly rather than relying on indirect engagement.
The dispute, which has played out largely through “passive-aggressive re-posts and likes,” has captured the attention of millions of followers who have tracked the shifting dynamics between the two media figures. Cooper, 31, the founder of Unwell, described the ongoing online speculation as a “waste of time” and admitted that participating in the drama via social media was “embarrassing.”
“Just say it yourself,” Cooper said in the video. “Because I’m really tired of waking up and seeing you using this fake drama to distract from other s–t going on.”
The tension between the two women appears to be rooted in a professional separation. Reports indicate a business fallout occurred in March 2025, approximately two years after Earle was originally signed to Cooper’s company. While the specifics of that split remained largely private, Earle later characterized the situation as “a little bit of a hot mess … behind the scenes” during a profile with WSJ. Magazine.
A pattern of indirect conflict
The catalyst for Cooper’s latest response appears to be a series of digital breadcrumbs left by Earle. Throughout August 2025, Earle reportedly fueled feud rumors with cryptic interactions, including an Instagram comment where, when asked about her relationship with Cooper, she replied, “How much time do you have,” without further elaboration.
The conflict escalated further on Friday when Earle re-posted a critical video from influencer Ashley Tiscareno. In that clip, Tiscareno compared Cooper to an “ambulance chaser” and a “grim reaper,” suggesting that Cooper targets individuals when they are at their most vulnerable to secure rights to their life stories. Tiscareno also claimed that the “Call Her Daddy” podcast had declined in quality since the 2020 departure of former co-host Sofia Franklyn.
Cooper’s Monday TikTok video was a direct attempt to shut down this narrative of “fake drama.” She explicitly told Earle, “You’re gonna need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you.”
Cooper maintained that she has nothing to hide regarding their history, stating, “I know what happened and so do you, so talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth.”
Public and fan reaction
As with most high-profile influencer disputes, the public response has been polarized. Some followers defended Cooper’s decision to tag Earle directly, noting that the bold move was a necessary step to end the cycle of speculation. Others, however, criticized the podcast host for engaging in the same behavior she condemned, arguing that responding to passive-aggressive posts with another public video is contradictory.
A segment of Earle’s fanbase suggested that a private conversation would have been more professional, noting that the businesswoman “could have just texted” Earle to resolve the matter away from the public eye.
The timeline of the friction suggests a leisurely burn rather than a sudden explosion, moving from a corporate parting to subtle social media shade and finally to open confrontation.
| Date/Period | Event | Nature of Interaction |
|---|---|---|
| March 2025 | Business Fallout | Professional separation from Cooper’s company |
| May 2025 | WSJ Profile | Earle describes the situation as a “hot mess” |
| August 2025 | Social Media Activity | Cryptic Instagram comments and re-posts |
| Monday (Current) | TikTok Response | Cooper calls for direct communication |
The broader impact of the rift
For Cooper, the dispute represents a clash between her role as a burgeoning media mogul and the volatile nature of influencer culture. By emphasizing the absence of a non-disclosure agreement (NDA), Cooper is attempting to shift the burden of proof and transparency onto Earle.
The mention of Sofia Franklyn’s exit in 2020 also highlights a recurring theme in Cooper’s career: the public scrutiny of her professional partnerships and the narratives that emerge when those partnerships dissolve. Whether this latest conflict will result in a detailed public accounting or simply fade into the background of their respective brands remains unclear.
Representatives for Alix Earle have not yet issued a formal response to the TikTok video or the allegations of “hiding behind other people.”
The next likely development will be whether Earle accepts the invitation to be “specific” about her grievances or continues to utilize indirect social media engagement. Given the history of both parties, a formal statement or a dedicated podcast episode remains a possibility.
Do you think public call-outs are the best way to handle business disputes in the creator economy? Share your thoughts in the comments below.
