2024-09-17 15:26:15
” data-script = ” >
Popularized on TikTok, the spread of El Mordjene Cebon does not comply with European health standards, the Ministry of Agriculture explained this Tuesday.
This may be the end of a trend. The Algerian spread El Mordjene Cebon, popular on social networks, has been banned in the European Union, the Ministry of Agriculture said on Tuesday, explaining that an investigation “It’s in progress” on the availability of this product on the market. “Algeria does not meet all the necessary conditions to allow a third country to export to the European Union markets containing dairy products intended for human consumption in accordance with European requirements on animal health and food safety, the import of this product not authorized under applicable law”as the ministry said.
French distribution giant Carrefour announced last Thursday that it wants “The famous El Mordjene Cebon market is spread within two to four weeks”unlike other players in the supermarket world. Asked on Wednesday, Auchan, Aldi, Casino and Lidl indicated that they do not sell this distribution. Casino (Franprix, Monoprix) has shown that it does not plan to do so “to date”. Other major retail players, including leader E.Leclerc and N.3 Intermarché, did not respond.
The investigation is ongoing
The investigation is open “in order to determine the cyclical systems which have allowed us to place on the market of this product until now”added the Ministry of Agriculture. Two shipments (transmitted by El Mordjen Cebon, Editor’s note) are currently blocked at French border checkpoints”according to the same source. The spread in question was the subject of significant media coverage following recommendations by influential social media accounts.
In France, the leader in the sector is by far Nutella, produced by Ferrero, which has more than three quarters of the market for chocolate spreads in supermarkets, according to data from the Federal Sector (FCD). Ferrero told AFP it sold last year “Almost 90 million jars of Nutella in France”or slightly less than three (2.85) every second.
An Algerian consumer group protested this “disgraceful decision”.
For the leader of the Consumer Protection Association of Algeria (Apoce) Mustapha Zebdi, this access is “bad decision” was determined to protect European spreads. “If there are indeed measures to be taken, it should have been done well before, because the product has been on the French market for years”he said. “Consumer protection groups in France should act accordingly because (France) is receiving a suspicious product that does not comply with their regulations”he predicted.
In Algeria, the country of origin of this spread, residents say that they are in any case abundant of the international success of the product. “I walked almost 20 km because of this El Mordjene dough. It became very famous”said Hassen Mekid, 49 years old, who rents “Products of our country”. Algerians “run” on the spread, testifies Rabie Zekraoui, a 23 merchant whose shop is in the capital, Algiers. “We only have one box”he said, proving that it was necessary “support Algerian products”. “All this makes us happy but the truth of the story is that we have nothing to do with it” with this passion, assures Amine Ouzlifi, spokesperson for the Cebon brand, whose company is located in Tipaza, 70 km west of Algiers.
#Algerian #spread #Mordjene #Star #social #network #banned #European #Union