Credit purchases (unsplash photo)
November is known by retailers as the peak month of sales. Sales this month are equal and often exceed the volume of purchases during the Tishrei or Pesach holidays. Black Friday promotions, Cyber Monday, Chinese Bachelors Day, and in the local shopping mall arena, yielded excellent data for retailers in terms of sales volume.
According to data from Shop Analytics, which monitors the activity of Israelis in the online shopping arena, in November 2021 there was an average increase of 48% in the volume of online orders compared to the previous month. Shop Analytics is a technological research company that operates and maintains a panel of 2,500 consumers aged 15 and over who purchase digitally. Consumers are divided equally between women and men, and represent age groups, population groups and geographical distribution according to varying residential areas.
In first place by a huge margin is the Chinese website Ali-Express, which Israelis continue to love and trust. According to Shop Analytics, purchases on the site account for 66% of November’s purchases. This is a jump of 80% compared to the volume of purchases in October, which is mainly attributed to the Chinese Bachelors Day promotions mentioned on 11.11.
The average shopping basket on the site is low compared to other sites, and amounts to NIS 45. Many of the orders on AliExpress include gadgets or electronics that cost a few dollars, such as a mobile phone charging cable, which may be why, according to the data, the proportion of male buyers on the Chinese site is higher than that of women.
In second place is the Amazon USA website, where 5% of November’s online orders were placed. This is also a nice growth, of 50%, compared to the volume of October orders. The discount of the month.Another Chinese site that you have probably heard its name circulating among Israelis is SHEIN – where you can buy clothes, fashion accessories and housewares at discounted prices. 21% compared to October.
More in-
In fourth place this month is the Terminal X website from Fox, with 3% of November’s shopping volume. The site launched in 2017 has established itself as the leading Israeli site in the field of fashion. The number of orders placed in November indicates an increase of 47% compared to the previous month, with the shopping products in it being mainly clothing but also toiletries. The top five is closed by the Asus website, another name that you have probably heard in recent years from (mostly amateur) fashion enthusiasts. The UK website accounted for 3% of total November shopping.
You must have asked yourself where is eBay? So apparently even though it is popular in Pino as a leading shopping site, in the country it is probably less preferred and it took only 2% of the total shopping this month. Other absentees from the summit in November are Azrieli (while their malls were full) and Walla Shops.
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