2023-06-27 08:21:18
If there is a sport where the companies that sponsor the teams really permeate and are remembered, that is cycling. Peugeot, Molteni, KAS, Mapei, Banesto, Sky… They all found the key to invest their money in a cycling team, and it worked out well for them because they are still being mentioned after so many years. The teams need your support and today there are no longer companies behind names like Jumbo, Trek, Cofidis or Movistar, but also states like Bahrain, the United Arab Emirates or Israel that seek to clear their name through sport or promote tourism in their country, such as AlUla.
In the Tour de France that begins in Euskadi there will be a total of 37 sponsors that give their names to the 22 participating teams, and it is still curious to know what the company that bets on the Van der Poel, Vingegaard or Mollema team does. , who plays for Trek, which from now on will be called Lidl-Trek instead of Trek-Segafredo.
AG2R La Mondiale: Paris-based multinational insurer, the largest in France offering pensions. Fifteen million customers. He started sponsoring the team in 1998 with the Casino – AG2R and since 2000 he has been the main sponsor.
Citroën: French car manufacturer, co-sponsor of the team since 2021.
Alpecin: Belgian company of anti-loss and anti-dandruff shampoos that is characterized by having caffeine, which indicates that it “supplies energy to the hair and gives it more volume”. Main sponsor of the team since 2020.
Deceuninck: Belgian PVC window company. He moved in 2022 from the Quick Step team, that of Lefevere, Alaphilippe and Evenepoel, to Van der Poel’s Alpecin.
One of three state teams on the World Tour, sponsored by the Kazakh government through a group of the country’s public companies. It entered in 2006 replacing Liberty Seguros.
Sponsorship of the Bahrain government founded in 2017, accompanied by ‘Victorious’, which is not a company, but a way of showing that its goal is always to win, to be victorious.
Bora: German company dedicated to kitchens, specifically surface extractors. Main sponsor since 2015.
Hansgrohe: German company dedicated to sanitary products, one of the largest shower manufacturers in the world linked to the team since 2017.
You trust: French financial company dedicated to the granting of credits. In the team since its foundation, in 1997.
Education First: Swiss teaching company dedicated to language learning abroad. Present in the team since 2018, he replaced the Cannondale.
Easypost: American freight and parcel transportation, on the team since 2022.
Groupama: French multinational insurance group, since 2018.
FDJ: known at the time as the Française des Jeux, is the French public lottery company, the French State Lotteries and Gambling. Main sponsor from 1997 to 2017 and co-sponsor since then.
Ineos: British chemical company, main sponsor since 2019 that replaced the Sky before the Tour de France that year.
Grenadiers: It is the off-road car manufactured by the Ineos company.
Intermarché-Circus-Wanty
Intermarket: it is the only team with a triple co-sponsor. Intermarché is a French supermarket chain.
Circus: is a bookmaker and gambling hall in Liège, Belgium.
Wanty: belgian construction company
Jumbo: Dutch supermarket chain, also present in Max Verstappen’s helmet, for example. In the team since 2015.
Visma: Norwegian software company. In the team since 2019.
Movistar: Telefónica’s main brand that offers telephony, internet and television products. Main and sole sponsor since 2011.
Soudal: leading company in sealing and airtightness solutions for works such as silicone or putty. From 2015 to 2022 with a year of interruption in the Lotto and now he has moved to the leading team of Belgium.
Quick Step: parquet laminate flooring who has been with the team since its creation in 2003.
Everyday life: Breton cooperative banking insurer made up of around thirty subsidiaries, main sponsor since 2019.
Samsic: family business, also Breton, specialized in business service. In the team since 2018.
Jayco: Green Edge’s structure remains the same, but with different sponsorships that do not alter the Australian essence of the team. Jayco is dedicated to the construction and sale of recreational vehicles such as motorhomes.
AlUla: promotes the Saudi tourist destination of Al Ula, a town in the northwest of the country. It has been incorporated this year.
DSM-Firmenich: Dutch company working on health, nutrition and sustainability. It replaced the Sunweb in 2021.
Lidl: The German supermarket chain enters the world peloton through the front door on this Tour, replacing the Italian coffee company Segafredo and placing itself as the first name of the team, ahead of Trek.
Trek: the bike manufacturer has carried the first name continuously since 2014 and has been with the team since its inception, in 2011 with the Leopard.
The team has not presented the new jersey yet.
Sponsorship promoted by the government of the United Arab Emirates since 2017, which took over from Lampre.
Lotto: it is one of the oldest structures in professional cycling, since 1985, and the Belgian lottery has always been present in the team that was relegated from the World Tour last year, although it did not lose the right to be in races like the Tour de France.
Dates: It is the first year of the Belgian company, with a wide network in Europe dedicated to business communication.
TotalEnergies: the French company belonging to the petrochemical and energy sector succeeded in sponsoring Europcar, that team with which Thomas Voeckler spent eleven days dressed in yellow in 2011. Starting in 2015, a subsidiary of TotalEnergies entered, Direct Energie, and two years ago the sponsorship considerably increased their support to sign, for example, Peter Sagan.
One-X: The chain of fuel stations in Norway and Denmark has launched this project to the elite after starting out as a youth team and training young runners. The Uno-X will debut in the Tour de France under the name of this low-cost fuel company.
Israel: the team was launched by Ron Baron, an Israeli businessman, as a youth training team in a country where cycling is not one of the most popular sports. It has the support and name of Israel due to the sponsorship of the country’s institutions, such as the ‘Start Up Nation’, promoter of innovation in Israel.
Premier Tech: The Canadian company, formerly linked to Astana, is dedicated to working on the sustainability of its products, especially in agriculture.
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