Le Coq Sportif presents the new collection for the Formula 1 Alpine team: special jerseys for drivers Fernando Alonso and Esteban Ocon
A stable is like a team. It is on the basis of this assumption that Le Coq Sportif and Alpine F1 have decided to create a special jersey, and it is the first time that a motorsport team will have a dedicated product of this type.
It is the talent that makes a winning machine. In this case, it is the talent of the 1200 members of the Alpine F1 Team, the two brands drawing on their DNA to give inspiration, emotion and spirit to the design of the jersey. The realization has been made easier thanks to the fact that the two brands are united by the presence, in their history, of great icons of sport and a common French know-how, thus proposing a blue-white-red jersey for the two. team pilots. The French talent Esteban Ocon and the two-time world champion Fernando Alonso will thus wear the customized models in the color, cobalt blue, and with the presence of their signature and their number on the back: 31 for Ocon and 14 for Alonso. After a long period of preparation, the team’s goal is to drive this car as fast as possible.
The collection created for the team includes:
– A black “box” T-shirt, specific for team members present in the pits during the most important international races. A sober color that creates an elegant mix with the blue-white-red motif on the left sleeve, reminiscent of the riders’ jersey.
– Black and white T-shirts and polo shirts with a tricolor accent on the sleeves. The black polo shirt is one of the signature pieces that Team Management wears on Sundays during the Grand Prix.
Further heavier products complete the range. This pack features the team’s colors: a black enriched with refined details. The embroidered Le Coq Sportif logo is mirrored to the ALPINE F1 TEAM logo on the right side. The finishes and details that recall the brand give these products a refined touch. A fanwear collection completes the offer starting from the European Grand Prix 2021. Like all Le Coq Sportif products, the materials are knitted in the Aube Tricotage and dyed in France Teinture in Troyes. The products of this collection are assembled at the brand’s partner in Morocco.
Starting this 2021/2022 season, the Renault group team becomes Alpine F1 Team. The team has made a gradual ascent over the past 3 years, from 9th place in 2016 to 5th place in the F1 constructors’ overall standings in 2020. In the same year, it also achieved the best lap times in its history with 3 podiums. in major international competitions. The collection will be available from March 28 on the brand’s website. The products can also be found in the Renault Group stores and on the website www.boutique.alpinecars.com. Patrick OUYI, Brand Director – Le Coq Sportif “We are delighted to present the ALPINE F1 TEAM collection with a new product: the driver’s jersey. This novelty honors the ALPINE F1 TEAM and its collective. The true symbol of a team is the As a manufacturer of sports equipment, it was important for us to offer a garment like this, a true emblem.
With ALPINE F1 TEAM we share the same values and the common French visual identity: blue, white, red. The team is at a turning point in terms of maturity, it reflects French know-how and modernity, just like this year’s shirt and the entire collection ». Antoine Magnan, Director of Strategic Partnerships – ALPINE F1 ® TEAM “This year marks a turning point for the team that becomes the Alpine F1 Team and we are delighted that Le Coq Sportif will accompany us in this change of identity. The 2021 collection reflects two brands that share the same values and the same love for sport. Sober and modern, it underlines the know-how of two historic brands of French sport. The team is very proud of this collaboration and can’t wait to bring this collection to circuits around the world ”.