2024-03-02 22:05:00
Altera, acquired by Intel in December 2015, will after the change operate the product lines it will hold from Intel’s portfolio and its road plan regarding the update of the FPGA portfolio
Intel has announced the rebranding of its FPGA business to Altera, in a move aimed at operating the division as an independent company and then taking it up for a standalone IPO. The announcement was made on February 29, 2024, and marks the return of the Altera name to the market as an independent company under Intel. The change indicates Intel’s intention to give Altera an independent identity within the company’s ecosystem.
During a conversation with Sandra Rivera, the new director of Altera, the question of what the division should be called was raised. The suggestion made was to revert to the Altera name, given the shelf life of the products and the fact that a significant portion of the company’s FPGAs are still sold under that brand. Although there is no proof of a direct influence of the proposal on the decision, the move chosen by Intel reflects a similar logic.
Altera, acquired by Intel in December 2015, will after the change operate the product lines it will hold from Intel’s portfolio and its road plan. This announcement also includes an update on the company’s FPGA portfolio and roadmap.
The discussion around Altera also includes the development of AI solutions. However, there is debate as to whether FPGAs will become the preferred tool for AI training, given the market’s evolution towards using GPUs and ASICs for these purposes. However, FPGAs can be useful for AI inference and I/O processing.
Intel emphasizes the importance of supporting Altera as part of an overall strategy, emphasizing the importance of independence and
Altera’s brand identity in the market. The move reflects a willingness to maintain strong brand values and face marketing and strategic challenges in the FPGA field.
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