Carsten Richter presents his new roll bags. He then solicits donations for the hospice center currently under construction. The hospice ladies Ulrike Jürgens (left) and Heidemarie Wypich say thank you for this original support. Photo: Private
Wolfenbuettel. Altstadtbäcker Richter has now come up with a particularly creative way of supporting regional projects. The company calls for donations for the hospice center in Wolfenbüttel on roll bags, reports the hospice association in Wolfenbüttel.
Some people look twice these days: rolls in a bag from the hospice association? No, it is not! The actual “sender” can be found on the back: It is the “bread understander” Altstadtbäcker Richter. The traditional company sums up its guiding principles and concerns in its new logo: “Richter – HERZENSSACHE … supports and promotes local projects”.
support is important
Part of Carsten Richter’s regional commitment is that he obtains as many raw materials as possible from the region and thus strengthens regional food producers. He is also committed to social projects in the region. He has been supporting the work of the hospice association for years. He experienced it himself in the family: “It is not easy to accompany a relative in the last phase of life. The fact that there are people who volunteer to go to families and support them deserves great appreciation.”
Richter hopes for many donations
He follows with admiration the energy with which the Hospice Center project is being pushed forward. As an entrepreneur, he knows about the price development in recent months. “However, the realization of this important project must not fail due to the increased construction costs – that’s why I’m involved,” says Carsten Richter. “Many bags of bread rolls go over the counters in our shops every day. They are a good advertising medium for the future hospice center in Wendessen. I hope that many of my customers will be carried away by my enthusiasm and will feel addressed by this appeal for donations.”
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