Amazon Prime Video (photo PR)
Last year, Amazon committed to broadcast professional football games in the US exclusively for 11 years, and to that end, the technology giant issued a financial report allocating $11 billion as a budget for its streaming service in question.
Amazon bought the broadcast rights to 15 games that will be played on Thursday nights for a total of one billion dollars, that is, about $66 million per game. And this is no small thing, since for the first time in the history of the NFL, this year there will be league games that will be broadcast only on the Internet, exclusively on Amazon Prime.
And according to the results so far, it seems that the investment has paid off: the game on Thursday night on September 15 between the Los Angeles Chargers and the Kansas City Chiefs, the first NFL game of this season to be broadcast on Amazon Prime Video, averaged 13.3 One million viewers, Amazon announced yesterday (Thursday), citing Nielsen data.
More in-
The viewership surpassed that of last year’s Thursday night opener, which drew 8.84 million viewers on NFL Network and via streaming.
Domestic broadcasts of the game totaled only 1.16 million viewers, meaning a vast majority of its viewership was on the streaming service. Last season’s Thursday Night Football games averaged 12.84 million viewers on the Fox network.
Amazon Prime Video’s head of global sports, Jay Marin, wrote in a memo this week that “Thursday Night Football” drew a record number of Amazon Prime subscribers in a three-hour period, and the game “delivered the most-watched primetime night in the U.S. and in the history of Prime Video”.
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