According to the lawsuits, AppSally offered sellers to pay $ 25 for each fake review. In its method, which offered sellers to “bypass your competitors in the ranking from the bedroom”, the seller sent the “buyer” an empty box so that Amazon would register a deal and the “buyer” would have access to write a review of the product. The “buyers” would get pictures ready to upload for review so it would look like they had been tried; Whereas Rebatest’s method was based on sending real products, with buyers promising to write positive reviews about them regardless of reality and receiving a refund for the price of the products through PayPal and the like.
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According to the companies, which have both been operating since 2018, they have more than 900,000 users who, according to Amazon, are “willing to write fake reviews.” The companies did not respond to a report of the lawsuits on CNBC.