Those who do not purchase the overall system, but are content with individual products such as the doorbell and the security cameras sold as separate units, will have to pay for every action related to activating them from the application – such as watching their broadcast in real time, turning on and off recording and alerts on suspicious movements, and of course also controlling them via Alexa .
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It seems that the move was preceded by an internal power struggle in the company, since at the same time as this update, the founder of Ring, Jamie Siminoff, announced that he is giving himself a reverse promotion, moving from the position of CEO of the company to the position of its “chief inventor”. In his place, you will manage Ring, alongside all the divisions of the house And the smart city of Amazon, Elizabeth Hamran, who was the chief operating officer of Discord, and before that a senior executive in Microsoft’s Xbox division and Facebook’s Oculus (as it was called at the time). The date of the exchange between them – March 22 – is exactly one week before the increase in the price of Ring, which raises a very strong suspicion that this is the reason for Siminoff’s retirement.