Amazon’s Prime Big Deal Days sales event opens on October 6 and 7, 2026, bringing early discounts on smartwatches, fitness trackers, and tablets as retailers compete ahead of the holiday shopping season.
Major retailers and device makers have rolled out early price cuts ahead of the official two-day Amazon Prime Big Deal Days event, creating a window for shoppers looking at tablets, wearable health monitors, and laptops. The October sale preserves the traditional two-day structure running through Wednesday, October 7, with new discounts scheduled to drop at midnight, 8 a.m., and 1 p.m. Pacific time.
Garmin and Samsung Smartwatches Lead Hardware Discounts
Reviewers highlight the Garmin Vivoactive 5 as an excellent fitness-focused smartwatch that delivers accurate heart rate measurements, actionable health insights, and key lifestyle features.
Fitness trackers and smartwatches lead the early hardware discounts. The wearable includes an 11-day battery life, onboard music storage, nap tracking, a specialized wheelchair mode, and an AMOLED touchscreen housed in a rounded design.
The Samsung Galaxy Watch 7 features revised gesture controls, dual-frequency GPS, improved onboard storage, and a faster processor.
Apple Cuts Prices on MacBooks and Watches
Apple discounts are scattered across categories, with deeper price cuts hitting MacBooks and specific watch configurations. Apple Watch models include safety capabilities such as high and low heart rate alerts, irregular rhythm notifications, and a hard fall detection sensor capable of automatically contacting emergency services if an accident occurs, alongside water resistance up to 50 meters.
The 49mm smartwatch includes an SOS feature that can alert emergency services in case of an accident. The Apple Watch Ultra 3 serves as a rugged, adventure-ready wearable for anyone venturing off the grid or deep into nature.
The MacBook Pro M5 Max with an 18-core CPU, 40-core GPU, 48GB RAM, and a 2TB drive is listed at $4,499, marking a $500 reduction from its retail price. High-end Apple laptops feature substantial early markdowns.
- MacBook Pro M5 Pro (18-core CPU, 20-core GPU, 48GB RAM, 1TB storage): $3,299 ($300 off)
- MacBook Pro M5 Pro (18-core CPU, 20-core GPU, 24GB RAM, 1TB storage): $2,814 ($185 off)
- MacBook Pro M5 Max (18-core CPU, 40-core GPU, 48GB RAM, 2TB storage): $4,499 ($500 off)
Shoppers can also find Ugreen storage enclosures and docks discounted by up to 30% ahead of October Prime Day.
Amazon Fire HD 10 Hits Lowest Price of Year
Apple tablet prices were raised between $100 and $200 across the board in 2026, pushing current models well above previous all-time lows. Tablet shoppers face a tighter market following industry-wide price adjustments over the past year. While most iPads show minimal early discounts of around 5%, industry observers expect steeper reductions once the official sale opens on October 6.
The Amazon Fire HD 10 is marked down to $79.99 from $117.94, saving buyers $37.95, which matches the lowest price seen this year for the 10.1-inch Full HD entertainment device. Amazon’s own tablet lineup sees heavier cuts ahead of the event.
Other Amazon device markdowns include the Amazon Kindle Paperwhite Kids 16GB (2024) model priced at $169.99, down from its usual $220.95 for a 23% savings. This children’s Kindle features a 7-inch, 300 ppi glare-free screen and an IPX8 waterproof body without games, videos, or apps.